Category: Radio
Date: 14.07.2004
Printable version
The Βι¶ΉΤΌΕΔ today revealed plans
to publish the monthly online, streaming and 'on demand' performance
of all its national radio stations on the internet.
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Speaking at the 2004 Radio Festival, Βι¶ΉΤΌΕΔ Director of
Radio & Music Jenny Abramsky told the radio industry: "When
talking about our radio networks we should look at all their performance,
not just their RAJAR figures."
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"The eighth Charter will
take us into the second digital age," said Jenny Abramsky.
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"For all of us in radio that means we have to address
and interact with our audiences on many platforms, through many different
technologies.
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"I believe our online performance
on those platforms should be as public as our analogue performance,
so from the autumn we will make these statistics available on the web."
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The move underlines the Βι¶ΉΤΌΕΔ's commitment to digital
radio and highlights its extra responsibility to invest in moving radio
and its listeners forward, using and consuming new technology.
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Describing some recent successes, she spoke of Radio
Five Live's coverage of Euro 2004, which eclipsed all previous traffic
and listening records for the station Β– 840,000 listeners online
generated 13.3 million page impressions and 1.4 million listening hours.
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The site Β– bbc.co.uk/fivelive - received more
than a quarter of a million 'on demand' requests.
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She also highlighted Lost Boy - the story of the cult
singer-songwriter Nick Drake which marked the 30th anniversary of his
death Β– which became the most requested 'on demand' Radio 2 programme
ever, attracting more than 60,000 'listen again' requests in just one
week.
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"Technology is ever changing,"
continued Jenny. "The Βι¶ΉΤΌΕΔ Radio Player has shown how audio on demand
can enhance the licence payers experience.
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"Downloading offers further opportunities; on Radio
4, the decision to make this year's Reith Lectures available as an experimental
download was warmly welcomed by internet listeners, many of them living
beyond the reach of the station's transmitters.
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"This is an extremely encouraging pointer to the
way in which Βι¶ΉΤΌΕΔ Radio's programme portfolio can become increasingly
available in ways our listeners will demand."
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She also applauded both commercial radio and Βι¶ΉΤΌΕΔ Radio's
commitment to educating listeners about digital radio: "Two months
ago, during Radio 1's Digital Week, all Radio 1 programmes talked about
"3 New Ways to Listen" via DAB digital radio, digital television
and the internet.
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"The message was unmissable and generated an amazing
reaction from listeners, with 500,000 responses about digital in one
week."
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She added that Radio 2 will run a digital awareness
campaign in September.
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