ΒιΆΉΤΌΕΔ

ΒιΆΉΤΌΕΔ Worldwide today announced the appointment of Jacek Koskowski as General Manager CEE, ΒιΆΉΤΌΕΔ Worldwide Channels.

The appointment of a General Manager for the CEE is a new role for the EMEA business and is the first phase in ΒιΆΉΤΌΕΔ Worldwide Channels’ strategy to establish a local office in the market, underlining a long-term commitment to Poland as a priority territory for its business. Jacek joins the business with considerable experience in the Polish media industry. Having worked for the early part of his career as a presenter and news editor for Radio Zet and NTW, Jacek assumed the role of Sales and Marketing Manager for Zone Vision (now Chello) looking after brands such as Discovery, MTV and Eurosport. He later co-founded Program Sp. z.o.o, an agency which handles the distribution and management of channels for international TV broadcasters in the market.

Prior to joining ΒιΆΉΤΌΕΔ Worldwide, Jacek was the Director of Thematic Channels for TV Polsat SA, responsible for the distribution and marketing of Polsat’s channel portfolio and the introduction of its new thematic channels into Poland.

Based in Warsaw, Jacek Koskowski will be responsible for the daily management of ΒιΆΉΤΌΕΔ Worldwide’s channels operations and will spearhead the distribution of the six-strong portfolio of ΒιΆΉΤΌΕΔ channels in the market. For a transitional period, Jacek will work alongside Program Sp z.o.o to manage relationships with current partners and seek new distribution opportunities for the ΒιΆΉΤΌΕΔ thematic channels until in-house support is recruited.

Reporting into Ian McDonough, Senior Vice President and General Manager of ΒιΆΉΤΌΕΔ Worldwide Channels EMEA, Jacek will work closely with the senior management team in London.

Ian McDonough said, "I am delighted to have Jacek join the team. Jacek has a proven track record for delivering growth and his experience and understanding of the market will be essential as we look to expand and develop our channels’ presence in Poland and the CEE in general. It has always been our ambition to have a local team on the ground to ensure that we are best serving local audiences and I look forward to working closely with him to enhance the offering of our channel portfolio for both new and existing audiences.”

β€œI would like to also take this opportunity to thank Program for their hard work over a number of years as representatives for the ΒιΆΉΤΌΕΔ channels. The team have had a vital role in establishing the ΒιΆΉΤΌΕΔ thematic channel portfolio in the Polish market and have played an instrumental part in their success.”

Commenting on his new role, Jacek Koskowski added, β€œI am delighted to be joining ΒιΆΉΤΌΕΔ Worldwide Channels at such an exciting time for the business. I have admired the ΒιΆΉΤΌΕΔ for many years, so to become part of an organisation that is so well-respected and renowned for bringing fantastic programming to audiences around the world is a dream come true. I am really looking forward to working with the team and relish the thought of the opportunities and challenges ahead.”

Jacek takes up his new position in May.

Harriet Otoo