Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Entertainment in Asia has launched a refreshed on-air look, reflecting the evolving personality as well as the channel's new 'seriously entertaining' tagline.

Βι¶ΉΤΌΕΔ Entertainment, which launched in 2006, showcases the best of British drama, comedies and light entertainment.

It is popular with affluent PMEB males and females who enjoy the channel's award-winning and highly rated series like Spooks and Doctor Who, edgy comedies like Outnumbered, ThatΒ  Mitchell and Webb Look, and light entertainment like the award-winning Graham Norton Show and London Live.

"When we first launched Βι¶ΉΤΌΕΔ Entertainment, we created an on-air look that reflected cool sophistication by using an onscreen style that was based in blue tones," said Garry Sinclair, Vice President, Creative, Βι¶ΉΤΌΕΔ Worldwide Channels.

"The idents we created reflected the moments of pure entertainment people engage in, like jumping into a pool at a party or paint fights whilst decorating.

As the channel evolved, we felt that the new on-screen presentation should be richer, with a warmer feel and reflect our new set of brand values - so we are now using pinks, reds and blue touches to illustrate our new vibrant personality.

We have also used a prism effect to mirror theΒ content layers that make up Βι¶ΉΤΌΕΔ Entertainment, and motion capture in an exciting and innovative way for our new idents, to express the different moods that make up the channel," he added.

"Βι¶ΉΤΌΕΔ Entertainment has a loyal audience in the pay-TV market in Asia and already offers a strong lineup of great content," said Mark Whitehead, Senior Vice President and General Manager of Βι¶ΉΤΌΕΔ Worldwide Channels Asia.

"This new on-air look, with the 'seriously entertaining' tagline allows us to add fresh, new content to the best of the existing line-up of programmes on the channel."

In March, Βι¶ΉΤΌΕΔ Entertainment will launch a Crime and Justice season where the channel will premiere first and exclusively, highly rated crime dramas, Inspector George Gently, Wallander and Criminal Justice.

The channel will also premiere a new series of award winning chat show, The Graham Norton Show in March.

Βι¶ΉΤΌΕΔ Worldwide Channels worked with brand agency Heavenly in London to bring Βι¶ΉΤΌΕΔ Entertainment's on-air look to life.

Jeanne Leong