Βι¶ΉΤΌΕΔ

A Doctor Who partwork will launch this spring, Βι¶ΉΤΌΕΔ Magazines announced today, 31st March. The team behind the market-leading Top Gear Turbo Challenge partwork has produced Doctor Who: Monster Invasion, a new fortnightly partwork comprising a magazine with collectable cards aimed at an 8-12 year old audience. It will launch across the UK in early May 2011, to coincide with the return of the Βι¶ΉΤΌΕΔ TV series.

The launch follows a successful test in the West Country in 2010. It will be supported by a national TV advertising, print and online marketing campaign, an interactive website with games and point of sale promotions in 3,000 independent retailers.

Part one of Doctor Who: Monster Invasion will retail at a promotional price of Β£1.50 (normal retail price is Β£2.60) and will contain: a magazine featuring an episode guide; an A-Z of monsters; an alien slamdown fold-out poster; two packs of cards; and the first section of a three-part giant poster. Parts two and three each come with one pack of cards; the first and second part of a collectable TARDIS storage box; and the remaining sections of the giant poster.

Packs of the collectable 'monster' cards can also be purchased separately, priced Β£1.50.

Βι¶ΉΤΌΕΔ Magazines' Head of Partworks, Ceri Murray, said: "There is a huge appetite among the pre-teen audience for the Doctor Who brand, as demonstrated by the success of our weekly Doctor Who Adventures magazine. Building on the success of Top Gear Turbo Challenge – our first ever partwork – Doctor Who: Monster Invasion gives fans the chance to learn more about the monsters from their favourite show through 'collectables', which are hugely popular with this age group."

Doctor Who: Monster Invasion is being distributed by Seymour and will available from all good retailers.

NOTES TO EDITORS
Doctor Who: Monster Invasion is being offered to all retailers on a sale or return basis, for the lifecycle of the product. For more information on distribution, please contact: Chris Clover at Seymour: chris.clover@seymour.co.uk Tel: 020 7429 4013 or Mobile : 07917 846259

Doctor Who Adventures magazine has an audited circulation of 56,648 (ABC, Jul-Dec 2010), an increase of 26.8% year on year.

Βι¶ΉΤΌΕΔ Magazines' first partwork, Top Gear Turbo Challenge, launched in the UK in January 2010 and was the biggest partwork property in the UK in 2010.

Sarah Williams-Robbins