Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ AMERICA today announced the appointment of Matt Stein to the new role of Vice President, Promotions and Creative Services, reporting to Perry Simon, General Manager, Channels, Βι¶ΉΤΌΕΔ Worldwide America. Stein is a former development and on air creative executive with VH1, Nick-At-Nite and Spike TV and has also worked with A&E and the Travel Channel.

Based in New York, Stein will be responsible for setting the creative tone for Βι¶ΉΤΌΕΔ AMERICA's promotion and advertising across all platforms, effectively creating the voice for the channel.

Perry Simon said: "I'm delighted to welcome Matt to the Βι¶ΉΤΌΕΔ AMERICA family. His proven creative and promotion talents will play a crucial role in defining the network's brand and creating a distinct personality as Βι¶ΉΤΌΕΔ AMERICA embarks on this next phase of our growth."

Stein added: "There are few brands as globally prestigious and as synonymous with quality as the Βι¶ΉΤΌΕΔ, so it's an honor to be part of the team. I'm really excited about the opportunity to help shape the voice of Βι¶ΉΤΌΕΔ AMERICA, and can’t wait to work with some of the smartest people in the industry."

Stein has a long history in development and on-air creative for media organizations. Most recently, he worked in the On-Air Creative Group for Spike TV as Editorial Director. During this time, Stein oversaw the creation of award-winning network branding, image spots and series launch campaigns, and was responsible for developing the voice and brand for Spike TV.

He is a graduate of The University of Texas and the Lorenzo de' Medici Institute.

Chris Charlton