Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Worldwide Sales & Distribution broke new ground in China today as it concluded a content supply agreement with one of the territory's main internet portals, Sohu.com. The agreement marks Βι¶ΉΤΌΕΔ Worldwide's first ever digital deal in China and will see drama, children's and educational programming licensed over two years.

Chinese audiences will soon be able to brush up on their knowledge of British literature with drama adaptations such as David Copperfield, Oliver Twist, Vanity Fair, Great Expectations and Tale of Two Cities to screen on the Chinese internet portal following the deal.

On the factual side, Chinese audiences will be able to learn more about nature and science by watching series such as Planet Earth, Wild Europe, The Human Body, Human Instinct and Space Odyssey Voyage to the Planets. Children will also be able to enjoy their favourite episodes of Teletubbies and Fimbles.

The deal was announced at the inaugural Βι¶ΉΤΌΕΔ Showcase China, a trade event being hosted by Βι¶ΉΤΌΕΔ Worldwide today in Beijing, specifically to promote business between UK and Chinese television companies. This is the first time the trade fair has been held and Βι¶ΉΤΌΕΔ Worldwide expects to make it an annual event.

Announcing the deal in Beijing, Βι¶ΉΤΌΕΔ Worldwide Managing Director, Sales & Distribution, Steve Macallister, said, "Our business in China has been established over many years, in partnership with the state broadcaster, China Central Television, and many regional networks. We are proud to take this new step into China's growing digital sector with Sohu.com. With more than 50,000 hours in our catalogue, there is a wealth of educational and entertaining programming to offer Chinese content providers."

Mr. Yu Tao, Editor in chief of Sohu Video Channel, said: "Sohu is one of China's premier internet portals with millions of users. We are delighted that Βι¶ΉΤΌΕΔ Worldwide will supply us with world renowned content to help our audiences learn more about science and nature, as well as British culture and literature through its famous drama series."

Βι¶ΉΤΌΕΔ Worldwide has operated in China for more than twenty years. Other achievements include local productions of Dancing with the Stars and Just the Two of Us; Chinese language versions of magazines such as Top Gear and Teletubbies; and co productions such as the EmmyΒ® award winning Wild China.

NOTES TO EDITORS
About Sohu.com
Sohu.com Inc. (NASDAQ: SOHU) is China's premier online brand and indispensable to the daily life of millions of Chinese, providing a network of web properties and community based/web 2.0 products which offer the vast Sohu user community a broad array of choices regarding information, entertainment and communication. Sohu has built one of the most comprehensive matrices of Chinese language web properties and proprietary search engines, consisting of seven leading web properties.

Mark Macdonald