Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Worldwide has today announced the appointment of Bob Traub as VP of Retail Development for the Americas. Reporting to Tom Keefer, SVP Global Licensing. Traub will be based in Βι¶ΉΤΌΕΔ Worldwide's New York office.

This role is a significant milestone in Βι¶ΉΤΌΕΔ Worldwide's commitment to building on-going relationships with retailers, and will see Traub working across Βι¶ΉΤΌΕΔ Worldwide's extensive portfolio of brands including Βι¶ΉΤΌΕΔ Earth, Doctor Who, Top Gear and In the Night Garden.

Announcing the appointment, Tom Keefer said: "I'm delighted to announce that Bob is joining our team. A core part of our licensing strategy is to facilitate and grow our retail presence across the world and this senior level appointment is testament to our commitment. Bob brings a wealth of experience and will be key in ensuring our thriving portfolio extends successfully to retail."

Bob Traub joins Βι¶ΉΤΌΕΔ Worldwide with 16 years of U.S. and international licensing and marketing experience in the entertainment sector including leading the global retail synergy plans for companies including Chorion, Nickelodeon and Marvel Entertainment Group.

Sarah Takenaga/Anna Kingsley