Βι¶ΉΤΌΕΔ

With Easter approaching Βι¶ΉΤΌΕΔ Good Food magazine has launched a new campaign to get kids away from the television set and into the kitchen.

The April issue of Βι¶ΉΤΌΕΔ Good Food magazine sees the launch of the 'We love to cook' series; a cut-out-and-keep guide created to encourage youngsters to start cooking. The first instalment is an Easter themed egg-stravaganza, featuring three egg-tastic recipes; baked dippy eggs, easy cheese frittata and iced fairy cakes.

The specially designed series features fun, and easy to make recipes to get kids cooking. Every recipe was cooked by children shown in the guide, and tested in the Βι¶ΉΤΌΕΔ Good Food kitchen, with the aim of getting kids to make their very own 'We love to cook' recipe book.

Each guide will feature a different main ingredient and contain simple step by step instructions; complete with photos and bolded sections flagging up when grown-up help is needed with all the recipes carrying an age rating, allowing both youngsters and adults to select a suitable recipe with ease, with recipes aimed at 3-6 year olds, 5-9 year olds and 8-14 year olds.

According to Lulu Grimes, food director at Βι¶ΉΤΌΕΔ Good Food magazine: "The Easter holidays can be a long holiday to fill for restless children, and what better or more constructive activity than to get kids into the kitchen and learning what could turn into a fantastic skill for life? We promise our triple-tested recipes are fun, easy to make and really work."

The April issue of Βι¶ΉΤΌΕΔ Good Food magazine is on sale now, priced at Β£3.40. Next month our junior cooks will be cooking with chicken.

NOTES TO EDITORS
About Good Food magazine
Good Food is the UK's market- leading food magazine, selling 351,430 (ABC Jul – Dec 09) copies a month. Each issue is packed with over 100 recipes for everyday meals, easy entertaining and dishes from celebrity chefs. Every recipe is tested by the Good Food cookery team.

About Βι¶ΉΤΌΕΔ Magazines
Βι¶ΉΤΌΕΔ Magazines is the magazine publishing division of Βι¶ΉΤΌΕΔ Worldwide, the main commercial arm and wholly owned subsidiary of the Βι¶ΉΤΌΕΔ. It publishes over 40 Βι¶ΉΤΌΕΔ consumer titles, including Top Gear, Good Food, Gardeners' World and Radio Times and many children' titles including Doctor Who Adventures, Top of the Pops and Match of the Day.

Gemma Diaper