Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Magazines will launch successful pre-school title In the Night Garden in Poland on 29 December 2009. The magazine, licensed to Egmont Polska, will be published in Polish and be priced at 5.99 PLN.

In the Night Garden magazine is based on the internationally successful children's TV series, which launched on the CBeebies channel in Poland in April 2008. The magazine will have an initial print run of 50,000 copies and will mirror the TV content and make story-telling an enjoyable experience by taking young children on an imaginative journey.

In the Night Garden Poland is the fourth international licence for this title which is already licensed in China, Middle East and Australia. The magazine continues to perform well in the UK; in the latest audited figures (ABC period Jan-Jun 09) its circulation was 80,334.

James Hewes, Head of International Development at Βι¶ΉΤΌΕΔ Magazines, says: "The launch of In the Night Garden magazine is another milestone in the growing global presence for this exciting pre-school title. We are delighted to build on our long-standing relationship with Egmont with this fantastic new project."

Katarzyna Susfa, Editor of In the Night Garden in Poland, says: "We're delighted to have the opportunity to edit In the Night Garden magazine and believe that the title can replicate the success that the Teletubbies magazine has had in Poland."

Egmont Polska already publishes In the Night Garden and Teletubbies books as well as other Βι¶ΉΤΌΕΔ Magazine titles; CBeebies Weekly and Teletubbies.

NOTES TO EDITORS
About In the Night Garden
Double-BAFTA winning In the Night Garden is produced by Ragdoll Productions and has been created by Andrew Davenport, who with Anne Wood created the Teletubbies. It is about a magical picture-book place that exists between waking and sleeping in a child's imagination. Words, rhymes and music carry young viewers through a happy world of loveable characters and nursery rhyme nonsense. In the Night Garden has been filmed in a real woodland setting using High Definition technology to create a compelling and fully immersive experience for young viewers.The show has been an incredible success, airing in 33 countries and amassing DVD sales of over 1 million units worldwide.

About Βι¶ΉΤΌΕΔ Magazines
Βι¶ΉΤΌΕΔ Magazines is the magazine publishing division of Βι¶ΉΤΌΕΔ Worldwide, the main commercial arm and wholly owned subsidiary of the Βι¶ΉΤΌΕΔ. It publishes over 40 Βι¶ΉΤΌΕΔ consumer titles, including Top Gear, Good Food, Gardeners' World and Radio Times and many children's titles including Doctor Who Adventures, Top of the Pops and Match of the Day.

About Egmont Polska
Egmont Polska was founded in 1990 as a part of a Scandinavian Media Group. The first product was a comic featuring Walt Disney's famous Donald Duck character. Today Egmont is the largest publisher in Poland, being the market leader with over 60% of the market. Egmont currently publishes more than 40 press titles and several hundred books annually and also famous comic books for children and teenagers, for which they frequently receive prestigious awards and distinctions.

Gemma Diaper