Βι¶ΉΤΌΕΔ

The commercial arm of the Βι¶ΉΤΌΕΔ, Βι¶ΉΤΌΕΔ Worldwide, announced today that Vivid Imaginations has been awarded a multi-year UK master toy licence for ZingZillas*, a rocking new CBeebies commission launching Spring 2010.

ZingZillas is a new musical show produced in-house by CBeebies for the Βι¶ΉΤΌΕΔ**. The 52 x 22 minute show is in production at Pinewood until December 2009 and is set to get pre-schoolers across the country rocking, jumping and jiving to a new beat. Βι¶ΉΤΌΕΔ Worldwide holds global distribution rights for TV, merchandise, DVD and publishing.

Tuning up for an Autumn 2010 launch, Vivid Imaginations has been appointed as the UK master toy licensee and awarded manufacturing rights for EMEA, Australia and New Zealand.

Tom Keefer, SVP Global Licensing Βι¶ΉΤΌΕΔ Worldwide Children's and Licensing said: "This is a milestone property for us and this major deal symbolises our ambition to put ZingZillas at the forefront of the pre-school market. We believe that, thanks to the quality and innovative content the Βι¶ΉΤΌΕΔ is creating, ZingZillas has the potential to become a breakthrough merchandising and licensing property. Vivid demonstrated unparalleled creative vision and passion for ZingZillas throughout the pitch process and we are thrilled to be partnering with them as our master toy licensee."

Nick Austin, Chairman of Vivid Imaginations said: "Vivid is delighted to have been appointed as master toy licensee for ZingZillas. We all feel that the music, energy and characterization in the show will convert strongly into toy sales in 2010 and for many years to come."

Vivid's product line will hit retail in time for Christmas 2010 and include musically-themed plush, plastics, playsets, role-play, selected outdoor products and games.

NOTES TO EDITORS

* ZingZil"la
Noun
1. A musical sound produced by infusing music with a primate twist
2. Feeling evoked by music; emotional response often associated with fun and energy: I feel like a ZingZilla. Having a ZingZilla time.

Verb
1. To ZingZilla – to play music and create an emotional response: Play that music ZingZilla-style!

Plural –Zillas
1. An energetic bunch of primates that produce a ZingZilla sound.

**ZingZillas has been commissioned by CBeebies Controller, Michael Carrington and is a CBeebies in-house production for the Βι¶ΉΤΌΕΔ. The Series Producer is Tony Reed and the Executive Producers are Alison Stewart and Kay Benbow.

Anna Kingsley