Βι¶ΉΤΌΕΔ

Luke Bradley-Jones has been appointed EVP, Managing Director for Βι¶ΉΤΌΕΔ.com, the international version of the Βι¶ΉΤΌΕΔ's website run by Βι¶ΉΤΌΕΔ Worldwide.

Bradley-Jones, previously Executive Vice President, Digital Media and Business Development at Βι¶ΉΤΌΕΔ Worldwide in New York, will be responsible for the ongoing strategic direction and management of the Βι¶ΉΤΌΕΔ.com business. Βι¶ΉΤΌΕΔ.com is one of the world's largest news websites, reaching 50m* visitors outside the UK to its news, sport, business, weather and entertainment content.

David Moody, Βι¶ΉΤΌΕΔ Worldwide's Director of Strategy and Managing Director, Digital Media says: "Having led our digital ventures in the U.S. for the past two years, Luke is the natural candidate to take over the reins at Βι¶ΉΤΌΕΔ.com – especially as we work towards the site's first localised edition in the U.S. next year."

Comments Bradley-Jones: "I am coming into this role with Βι¶ΉΤΌΕΔ.com in great shape, having secured over 400 advertisers in the eighteen months since its commercial launch and commanding a consistently high position in its international competitive set. I'm looking forward to building on this success as we look to introduce significant new products and services for international audiences and advertisers in the next year."

Luke joined Βι¶ΉΤΌΕΔ Worldwide in 2006 as Head of Strategy before moving to the company's New York office in 2007 to set up Βι¶ΉΤΌΕΔ Worldwide's U.S. digital business. During that time, in addition to managing the Βι¶ΉΤΌΕΔ.com U.S. P&L and ad sales operations, he oversaw Βι¶ΉΤΌΕΔ Worldwide America's online, mobile, and cable VOD business, including deals with Apple, X-Box, and Yahoo. He also led the launch of the U.S. version of topgear.com and revamp of bbcamerica.com. Luke joined Βι¶ΉΤΌΕΔ Worldwide from Spectrum Strategy Consultants where he gained seven years of consulting experience focused exclusively on the media and telecommunications sectors, working across Europe, Asia-Pacific, and Latin America (where he spent eighteen months setting up a local JV). During this time, he gained in-depth experience in the online space as well as across the broadcast, publishing, and mobile sectors.

Βι¶ΉΤΌΕΔ.com is the international expression of Βι¶ΉΤΌΕΔ.co.uk for all territories outside of the UK, covering news and non-news content, and is run by Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ. In November 2007 the site introduced advertising outside of the UK to an audience of 50m* million unique users generating revenues to reinvest in Βι¶ΉΤΌΕΔ content and services.

NOTES TO EDITORS
*Source: Omniture Jan - March 2009

About Βι¶ΉΤΌΕΔ.com
The Βι¶ΉΤΌΕΔ is one of the most respected brands on the Internet and offers up to the minute International news, business, sports, weather, lifestyle and technology content and in depth analysis. Βι¶ΉΤΌΕΔ.com is the online expression of the Βι¶ΉΤΌΕΔ outside of the UK and is run by Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ. In November 2007 the site introduced advertising outside of the UK to an audience of 50* million unique users generating revenues to reinvest in Βι¶ΉΤΌΕΔ content and services. *Source: Omniture Jan – March 2009.

Alex Fulton