Βι¶ΉΤΌΕΔ

Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ, today announced a five year deal with Imperial, the home and kitchenware supplier, to launch Βι¶ΉΤΌΕΔ Good Food and Βι¶ΉΤΌΕΔ Easy Cook branded kitchenware. Βι¶ΉΤΌΕΔ Good Food and Easy Cook magazines published by Βι¶ΉΤΌΕΔ Worldwide are the leading food & drink magazines in the UK market.

The Βι¶ΉΤΌΕΔ Good Food branded kitchenware will be available in the UK and Eire, Romania, the Middle East, Turkey and Australia with Βι¶ΉΤΌΕΔ Easy Cook brands available in the UK and Eire.

Gavin Miller, Commercial Director, Βι¶ΉΤΌΕΔ Worldwide says, "Our commitment to grow and develop successful brands across the Βι¶ΉΤΌΕΔ Worldwide portfolio is possible due to our expertise in developing long-term brand and licensing programmes, of which merchandising is a key part."

John Newcomb, Imperial's Commercial Director says, "We anticipate that both Βι¶ΉΤΌΕΔ Good Food and Βι¶ΉΤΌΕΔ Easy Cook, being the leading magazines in the UK's food & drink market, will prove to be just as successful as other leading brands in our portfolio. We look forward to a long and successful trading partnership with Βι¶ΉΤΌΕΔ Worldwide."

Launching at Exclusively Housewares, the Βι¶ΉΤΌΕΔ Good Food kitchenware brand is targeted at department stores and independent cook shops for which Imperial have designed and developed a range of professional pans. The first is a stainless steel 5 piece saucepan set, comprising 14cm milk pan; 16, 18, 20cm saucepans and a 24cm fry pan.

Alongside this set is a range of non-stick forged aluminium pans, from 14cm milk pans to casserole and sautΓ© pans.

Imperial also presents at Exclusively Housewares, 'Active Grip' - a full range of kitchen tools and gadgets with the 'Active Grip' handle under the Βι¶ΉΤΌΕΔ Good Food brand.

Also on display at Exclusively Housewares is the Βι¶ΉΤΌΕΔ Easy Cook branded range targeted at independent hardware retailers and high street multiples. Imperial have designed and developed a stainless steel 5 piece saucepan set with comfort grip handles and pouring system. The set comprises a 14cm milk pan; 16, 18, 20cm saucepans and 24cm fry pan.

To compliment these saucepans, Imperial will also be previewing a comprehensive range of stainless steel and nylon kitchen tools and gadgets.

NOTES TO EDITORS
Easy Cook Magazine
For readers who want a magazine that will solve their everyday dilemma of what to cook for the family, Easy Cook is the answer. Easy Cook readers want simple, practical recipes using ingredients that are easy to find or are already in their store cupboards.

• Published seven times a year, it incorporates recipes from television's Ready Steady Cook
• Circulation of 88,000, 95% female readership with an average age of 48
• C1C2D profile with 92% of readers saying they love to try out new food products
• 1 in 3 readers say they have purchased a product having seen it in advertised in the magazine

Βι¶ΉΤΌΕΔ Good Food Magazine
Βι¶ΉΤΌΕΔ Good Food magazine is the UK's leading food magazine, now in its 20th year. It is aimed at cooks of all abilities and contains over 100 recipes and suggestions in every issue from top chefs. It offers meal solutions for all occasions, from quick-and-easy to more technically challenging.

• Published monthly with a circulation of 360,000 and readership of 1.182 million
• ABC1 profile, with 75% female readership with average age of 47
• 149,000 subscribers
• 69% of readers hold onto and reuse the magazine for 2 years or more

Anna Kingsley