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Βι¶ΉΤΌΕΔ News ranks one of the most objective and credible U.S. news sources in an Erdos & Morgan survey* of American opinion leaders.
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In the survey of 49 programs, which includes all flagship broadcast and cable news programs, Βι¶ΉΤΌΕΔ News ranks 2 in the number of people rating the programs for objectivity – ahead of NBC Nightly News, Meet the Press and ABC World News Tonight.
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In addition, Βι¶ΉΤΌΕΔ News ranks 3 for credibility (ahead of Meet the Press, ABC World News, NOVA and CBS Evening News) and 6 in overall viewership – ahead of ALL cable programs including Larry King Live, Anderson Cooper 360 and The O'Reilly Factor. Among this highly influential group of people, the Βι¶ΉΤΌΕΔ also ranks 6 for being influential, and 6 for keeps me current.
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Jeremy Nye, Head of Audience Insight, Βι¶ΉΤΌΕΔ Global News Division, comments: "Americans are scrutinizing their news media more than ever and levels of trust are declining, which makes the Βι¶ΉΤΌΕΔ's performance on this survey particularly striking.
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"With interest in economic news at historical levels, and the issues so complex and global in scope, these opinion leaders are selecting their news provider carefully.
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"Among Americans with a professional role in steering the country through economic difficulties, the Βι¶ΉΤΌΕΔ has overtaken all cable and most broadcast news programs for core news values of objectivity and credibility."
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The survey covers 'people of note' across the U.S. in both public and private sectors. It combines the audience for Βι¶ΉΤΌΕΔ News programming on both Βι¶ΉΤΌΕΔ AMERICA, which airs nightly newscast Βι¶ΉΤΌΕΔ World News America, and on PBS which airs Βι¶ΉΤΌΕΔ World News programs in major markets throughout the country.
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Launched in October 2007 and anchored by Matt Frei from the Βι¶ΉΤΌΕΔ's Washington DC bureau, the Peabody award-winning Βι¶ΉΤΌΕΔ World News America is the Βι¶ΉΤΌΕΔ's first U.S. facing nightly newscast.
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A new-look Βι¶ΉΤΌΕΔ Word News program recently launched in partnership withΜύflagship west coast PBS distributor, KCET.
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The Βι¶ΉΤΌΕΔ's Mike Embley anchors the newscast from London, with Philippa Thomas contributing daily news from the Βι¶ΉΤΌΕΔ’s Washington DC bureau.
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Notes to Editors:
*The Erdos & Morgan Opinion Leaders 2008-9 survey was conducted between May and June 2008 among 1,486 respondents, representing a universe of 538,408 opinion leaders. These prominent Americans are selected based on their professional and personal influence on policy and opinions or their professional and personal accomplishments.ΜύΜύ For more information on methodology, please contact Erdos & Morgan at www.erdosmorgan.com.
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Βι¶ΉΤΌΕΔ AMERICA brings audiences a new generation of award-winning television featuring news with a uniquely global perspective, provocative dramas, razor-sharp comedies and life-changing makeovers.Μύ
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Βι¶ΉΤΌΕΔ AMERICA pushes the boundaries to deliver high quality, highly addictive and eminently watchable programming to viewers who demand more.Μύ
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Βι¶ΉΤΌΕΔ AMERICA is distributed by Discovery Networks.Μύ It is available on digital cable and satellite TV in more than 63 million homes.
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Βι¶ΉΤΌΕΔ World News, the Βι¶ΉΤΌΕΔ's commercially funded international 24-hour news and informationΜύchannel, is owned and operated by Βι¶ΉΤΌΕΔ World News Ltd, a member of the Βι¶ΉΤΌΕΔ’s commercial group of companies.Μύ
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Βι¶ΉΤΌΕΔ World NewsΜύattracts 78 million viewers a week, is available in more than 200 countries and territories worldwide, and reaches 284Μύmillion households and more than 1.6 million hotel rooms.ΜύΜύ
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The channel's content isΜύalso availableΜύon 64 cruise ships, 42 airlines, 36Μύmobile phone networks and a number of major online platforms including .Μύ
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For further information on how to receive Βι¶ΉΤΌΕΔ World News, download schedules or find out more about the channel, visit .
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