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Βι¶ΉΤΌΕΔ Worldwide Australia and ABC TV have renewed their first-option agreement in advance of this year's Mipcom television market in Cannes.
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The deal, which covers Drama, Light Entertainment, Natural History, Music & Arts and Religion titles, allows ABC TV a first-look at content across these genres within the Βι¶ΉΤΌΕΔ Worldwide catalogue.
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The agreement has been renewed for a further two years.
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"We have an exceptional relationship with ABC TV and we are looking forward to strengthening it further as we develop our business in this key territory," commented Julie Dowding, Βι¶ΉΤΌΕΔ Worldwide's Sales Director, Australasia.
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"Audiences here in Australia associate Βι¶ΉΤΌΕΔ Worldwide with top-quality content, and it's fantastic that we can continue to make our programming so accessible via the first-option agreement."
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"Strong British content continues to be a major attraction for Australian viewers, and it has always captured the imagination of our audiences. We're very pleased to have renewed our deal," added Marena Manzoufas, ABC TV's Head of Programming.
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Βι¶ΉΤΌΕΔ Worldwide distributes content not only from the Βι¶ΉΤΌΕΔ but from a wide range of British independent production companies.Μύ Its Sales & Distribution business accounts for around half of the UK's total television exports, with around 40,000 hours of programming sold in the last year.
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Louise Alley
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