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- Ambitious licensing and DVD programmes lined up
- Cultural phenomenon in UK in its first year
- Produced by creators of the Teletubbies
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Βι¶ΉΤΌΕΔ Worldwide today announced that TVE will broadcast In the Night Garden in Spain. The show, which has been phenomenally successful in the UK, marks the 23rd TV sale of the property.
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TVE will show the series El Jardin de los SueΓ±os in the Autumn-Winter 08-09 season from 10 September at 8am. It will feature as part of their popular Los Lunnnis time slot.
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The series, aimed at the pre-school audience, is produced by Ragdoll Productions, the creators of the phenomenally successful Teletubbies.Μύ
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In the Night Garden is about a magical picture-book place where a diverse community of toys live out their comical adventures together. Words, rhymes and music carry children through a happy world with the loveable, energetic and adventurous characters and nursery rhyme nonsense.
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Hasbro, the global master toy licensee for In the Night Garden, is hoping to replicate the success of the merchandise in the UK with the launch of seven key lines in Spain in time for Christmas. Each line will focus on the core characters - Igglepiggle, Upsy Daisy and Makka Pakka.
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Bi-plano, licensing agent for Βι¶ΉΤΌΕΔ Worldwide in Spain, is also confirmed to launch new licensees and Big Picture has signed a deal to distribute DVDs from Easter 2009.
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A pre-school success story in the UK from the creators of the Teletubbies, In the Night Garden has triumphed with high ratings, awards and press accolades since its launch in Spring 2007. It was the fastest growing new toy property in 2007, beating other newcomer High School Musical and being valued at a whopping Β£10.8 million*.
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To date the property has sold over half a million DVDs, over a million books and Hasbro's Blanket Time Igglepiggle has picked up the prestigious Toy of the Year award and scored exceptional sales success.
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Monisha Shah, Director, Developed Markets, EMEA for Βι¶ΉΤΌΕΔ Worldwide said: "We are thrilled to be continuing our relationship with TVE to bring the magic of In the Night Garden to Spain. The success of the show in the UK is now being rolled out across the World and this broadcast in Spain is a significant moment for the brand.
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"We are hopeful that this imaginative and magical show captivates the Spanish population in the same way it has done in the UK and in countries across the World."
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Manuel Farelo, Director of Children's Programming for TVE said: "In the Night Garden reinforces TVE's nursery programmes' quality commitment. This way the company encourages trustworthy programmes for parents and educators.
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"Quality contents based on values transmission mixed with fun, entertainment and educational content. In summary - a commitment to achieve our leadership in quality."
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In the Night Garden is currently sold to 23 countries including Treehouse in Canada and ABC in Australia and has merchandise rolling out in key territories from Hasbro and other licensing partners.
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*NPD data
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Notes to Editors
In the Night Garden is produced by Ragdoll Productions and has been created by Andy Davenport and Anne Wood, who last collaborated together on Teletubbies. It is about a magical picture-book place that exists between waking and sleeping in a child's imagination. Words, rhymes and music carry young viewers through a happy world of loveable characters and nursery rhyme nonsense.
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In the Night Garden has been filmed in a real woodland setting using High Definition technology to create a compelling and fully immersive experience for young viewers.
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About Biplano
Founded in 1990, with offices in Barcelona, Madrid and Lisboa, Biplano is nowadays the licensing world leader and the number one in South Europe for promotional marketing. Biplano works six different categories to cover all products needs: TV, cinema and DVD, classics, concepts, sports and brands, representing the best world companies.
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Anna Kingsley
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