Βι¶ΉΤΌΕΔ Worldwide Channels introduces a new series of interstitials starring Polish children on the CBeebies channel this July.
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Entitled My Favourite Things, each of the six 45" to 60" spots was filmed in Warsaw on 10 June and features Polish preschoolers talking about the things they enjoy most – from 'My Favourite Toy' to 'My Favourite Story'. The bright and colourful spots will be packaged with distinctive CBeebies branding.
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The interstitials support Βι¶ΉΤΌΕΔ Worldwide Channels' ambition to show localised content on CBeebies following the introduction of a local presenter, Aneta Piotrowska, earlier this year.
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The spots will enhance the channel's relevance to Polish children who will enjoy seeing their peers on TV. They have been specifically created to encourage interaction and stimulate children's imagination.
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The interstitials will be launched together with new branding elements on CBeebies in Poland during July.
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Garry Sinclair, Vice President Creative, Βι¶ΉΤΌΕΔ Worldwide Channels said: "We want our younger Polish viewers to know they are a very important part of CBeebies. These spots celebrate that by revealing things children enjoy doing every day in their own lives."
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Modelled on the UK's number one and BAFTA-winning children's channel, CBeebies launched in Poland last December on the Cyfrowy Polsat platform. The channel presents a mix of new and landmark, high-quality children's programming from the Βι¶ΉΤΌΕΔ and independent producers, in a safe, trusted and commercial-free environment.
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Notes to editors:
CBeebies is available on Cyfrowy Polsat DTH platform, channel 39 and selected cable networks
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