Βι¶ΉΤΌΕΔ Worldwide has sold 302 hours of drama and factual entertainment to Croatia's public broadcaster, HRT.
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This is one of the biggest deals Βι¶ΉΤΌΕΔ Worldwide has ever done with the Croatian channel. Previous contracts with the country's leading broadcaster have proved the popularity of British programming and the success of Βι¶ΉΤΌΕΔ Worldwide's growing catalogue in Croatia.
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Titles snapped up by HRT the latest hit shows Mistresses, Cranford and Dinosapien.
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The deal also includes a further 51 hours of natural history programming as part of the Βι¶ΉΤΌΕΔ Wild branded block.
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Programmes such as Expedition Guyana, Wild China and Yellowstone Tales will also debut in the country.
This is a one-hour, weekly slot branded on HRT schedules as Βι¶ΉΤΌΕΔ WILD and will showcase leading Βι¶ΉΤΌΕΔ wildlife productions including the Born to Be Wild series, Big Cat Diary, Wild Down Under and Spy in the Herd. The Βι¶ΉΤΌΕΔ has a specialist Natural History Unit which is dedicated to making world class, trail blazing documentaries.
Christina Muller, Territory Manager for Eastern European TV Sales at Βι¶ΉΤΌΕΔ Worldwide, said: "I am delighted to announce our biggest deal with HRT. We have been working very closely with the broadcaster for a number of years on format deals as well as programme sales. This has led to a rapid strengthening of our relationship, one which I hope will only continue to grow.
"Βι¶ΉΤΌΕΔ Worldwide’s catalogue of titles, such as Earth: Power of the Planet, has found wide appeal in Eastern Europe and Croatia in particular. This success allows us to reach a wider audience and increase our presence in Eastern Europe."
Βι¶ΉΤΌΕΔ Worldwide has not only sold thousands of hours of British programming to HRT but has also worked closely with the national broadcaster on a number of formats.
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Βι¶ΉΤΌΕΔW has licensed two series of Dancing With the Stars and Just the Two of Us. The Weakest Link is currently filming a fifth series in Croatia.
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The deal comes during this year's DISCOP market in Eastern Europe. The annual event, held in Budapest, brings together buyers and sellers from all over Europe.
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Lee Leschasin
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