Βι¶ΉΤΌΕΔ.com, the commercial venture offering advertising on the Βι¶ΉΤΌΕΔ's global news website for users outside the UK, is building its Australian sales team to increase local and international advertising opportunities.
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Olivia Parkes and Mark Davies have joined Βι¶ΉΤΌΕΔ.com's newly-formed Asia Pacific in-house sales and operations team, and will be based at Βι¶ΉΤΌΕΔ Worldwide's North Sydney headquarters.
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Olivia Parkes joins as Advertising Operations Manager. Formerly Advertising Product Manager for MSN UK, Parkes will report to UK-based Sales Operations Controller Matthew Brown.
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Parkes and her team across Asia will optimize all Asia Pacific sales operations for the Βι¶ΉΤΌΕΔ.com website.
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Mark Davies, who joins as Advertising Sales Manager, will focus on business development and sales to Australian advertisers keen to reach Βι¶ΉΤΌΕΔ.com's Australasian eyeballs.
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Davies, formerly Senior Business Development Manager at News Digital Media, will report to Βι¶ΉΤΌΕΔ.com's Account Director John Williams.
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Kym Niblock, Managing Director, Βι¶ΉΤΌΕΔ.com, Βι¶ΉΤΌΕΔ Worldwide, says: "These key hires are great news for Βι¶ΉΤΌΕΔ.com. A key part of Βι¶ΉΤΌΕΔ Worldwide's growth strategy is driving revenues from outside the UK and the Australian advertising market holds great potential for us. We're delighted with the calibre and scope of the new team for what is an exciting proposition."
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John Williams, Account Director for Βι¶ΉΤΌΕΔ.com Australasia and Asia, says: "We are entering an exciting phase in Βι¶ΉΤΌΕΔ.com's development and our expanding sales team will help Australian and international advertisers tap into the diverse audience that embraces the site.Μύ
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"Australasian advertisers can expect to join blue-chip global clients such as Rolex, Airbus, HSBC and Cathay Pacific amongst others."
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With 48 million impressions pcm (ComScore May 2008) and 1.696 million unique visitors pcm (Βι¶ΉΤΌΕΔ Worldwide data) in Australia alone, Βι¶ΉΤΌΕΔ.com offers advertisers a unique opportunity to engage with the Βι¶ΉΤΌΕΔ's online audience, both internationally and within Australia.
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Βι¶ΉΤΌΕΔ.com has been developed in order to generate revenue for the Βι¶ΉΤΌΕΔ from non-UK, non-licence paying traffic to its web properties.Μύ
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Developed by Βι¶ΉΤΌΕΔ Worldwide in conjunction with Βι¶ΉΤΌΕΔ Global News, the proposition taps into the vast audience (29 million users per month - ComScore May 2008) that bbc.co.uk attracts from outside the UK.
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Louise Alley
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