Ad sales offices up and running in New York, Chicago and Los Angeles
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The Βι¶ΉΤΌΕΔ's North American ad sales operation is to expand across the U.S. with a string of key senior appointments and offices in New York, Chicago and Los Angeles.
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The move will see the creation of an all-new cross platform sales team appointed to sell across cable channels Βι¶ΉΤΌΕΔ AMERICA and Βι¶ΉΤΌΕΔ World News, as well as digital platforms such as Βι¶ΉΤΌΕΔ.com, for the very first time.
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"We're currently connecting with the marketplace, presenting integrated linear and digital media solutions that deliver our core viewers and users, in the adult 18 – 49 demographic," says Garth Ancier, President Βι¶ΉΤΌΕΔ Worldwide America.
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"By having a sales team that connects directly with our clients, we can now execute on our strategy of building and investing in cable networks, digital and mobile markets."
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The team, managed by Mark Gall, Senior Vice President Βι¶ΉΤΌΕΔ AMERICA & Βι¶ΉΤΌΕΔ Digital Media Sales, contains a number of key appointments including Brian Matthews, VP Advertising Sales, East Coast, who joins from NBC Digital, Mark Richardson, VP, Advertising Sales, Midwest, previously with The Weather Channel and Charles Douglass, VP, Advertising Sales, West Coast, from CNN Networks.
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The new ad sales team will work with U.S. national and international ad agencies and advertisers in creating innovative TV and digital ad campaigns.
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Its growing suite of U.S. cable, VOD and digital media platforms showcase the Βι¶ΉΤΌΕΔ's world renowned content delivering difficult-to-reach upscale, affluent viewers, users and opinion leaders that advertisers covet.
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Commented Gall: "Being firmly based in the NY, Chicago and Los Angeles ad communities is vital to understanding our customers media needs and working with them to build innovative advertising campaigns.
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"The media mareketplace is rapidly understanding and appreciating the national and international reach of the Βι¶ΉΤΌΕΔ's services.Μύ
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"Mark, Brian, Charles and the rest of our team bring with them an exceptionally high caliber of ad sales experience in television and online – and we’re hitting the ground running."
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Cable TV network, Βι¶ΉΤΌΕΔ AMERICA, is now available in all 212 U.S. TV markets penetrating over 60 million U.S. homes and national ad sales, previously handled by Discovery Communications, have now been brought fully in-house. U.S. generated ad sales for Βι¶ΉΤΌΕΔ World News, the Βι¶ΉΤΌΕΔ's global news channel have been incorporated into the new sales team with a national and international remit.Μύ
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Βι¶ΉΤΌΕΔ World News is currently available in 271 million homes and 1.5 million hotel rooms worldwide, and 3 million homes in the U.S.
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Digital platforms include Βι¶ΉΤΌΕΔ.com, the fifth largest U.S. online broadcast news site, which recently introduced advertising, plus and a host of new websites planned for 2008.
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Eleven account executives for TV and Online have joined Gall’s expanded team: Sheila Pfeiffer, Joy Chilowicz, Melissa Drucker, Andrew Berman, Peter Wright, Joanne Eckert, Katie O'Niel McCartney, Noah Rubinstein, Wes Waterston, Jennifer Carfley and Courtney Pomerantz.
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Alex Fulton
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