Βι¶ΉΤΌΕΔ Worldwide today announced that Underground Toys has been named licensee in North America and the UK for Torchwood, the highly successful television series from the creators of Doctor Who.
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The deal with Underground Toys sees them take on the International distribution of existing Torchwood product and the manufacturing of new lines including mugs, key chains, voice key chains, plastic prop replica items, playing cards and resin busts for the US and UK markets.Μύ
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In the US, action figures and Minimates are also included in the deal.Μύ
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The products will begin shipping to US and UK speciality stores this summer.
Torchwood is currently enjoying an incredible ratings success in the UK with viewing figures on Βι¶ΉΤΌΕΔ2 of 3.3 million and a first episode peak of 4.22 million.
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In the US, it is the most successful series ever to air on Βι¶ΉΤΌΕΔ America.
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Anna Hewitt, Head of International Licensing, Βι¶ΉΤΌΕΔ Worldwide said: "We're thrilled to embark on this project with Underground Toys.
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"The partnership follows the success of the Doctor Who range, which Underground Toys distributes in North America, and we're looking to tap in to the amazing TV success on both sides of the pond to attract toy sales across a range of premium product."
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Notes to Editors:
About Underground Toys
Underground Toys are Part of a $39 million group based in both the US and UK with licenses such as Star Wars, Doctor Who, WWE, South Park, Reservoir Dogs, Family Guy, Domo, Elvis Presley, Scarface, Thunderbirds, Clone Wars, Dirty Dancing and Transformers The Movie.Μύ
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They specialise in the creation, manufacturing and distribution of retro and 'cool' toys.
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Anna Kingsley
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