The first ever DVD release from new CBeebies favourite, The Large Family, stampedes on to DVD from Βι¶ΉΤΌΕΔ Worldwide this Spring.
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Life with the Large Family is a hefty nine episode disc packed with fun and adventure and is available to buy on 28.04.2008, priced at Β£12.99.
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Based on the best-selling books by Jill Murphy (over 4.8 million books sold to date), The Large Family on DVD features nine specially themed episodes chronicling the domestic chaos of an all too human elephant family.
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Just like a typical modern day family, The Large Family have big dreams, high hopes and enormous piles of washing.
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They may have trunks and huge floppy ears but their behaviour is so human that they could easily be your next-door neighbours.
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With a fun twist on everyday situations, The Large Family is an endearing and humorous family with personalities that everyone can identify with.
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With over 21 years success as a publishing property, the animation lifts straight from the books and comes alive on the screen in a warm and entertaining way.
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Hefty Marketing Campaign
Βι¶ΉΤΌΕΔ Worldwide will be supporting the release of Life with the Large Family on DVD for the first time with cross-platform marketing campaign targeting pre-school children, parents and most importantly – families.
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The Large Family will be launched online with a dedicated website www.thelargefamily.tv. The website, timed with the DVD release, will centre around the theme of family time with a plethora of activities and games for grown-ups and kids to enjoy together.
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Content - including competitions, online polls and interviews with the author of the best-selling books Jill Murphy – will be drip fed online from the end of April.
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Advertising will be taken to drive sales in week one in trade and consumer publications including CBeebies and CBeebies Animals.
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Additional marketing support will come in the form of a comprehensive PR campaign including recipe features with a birthday cake recipe specially created by teenage cook Sam Stern, and inspired by the Flour Power episode featured on the DVD.
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Competitions and reviews will be placed across the parenting and kids spectrum and Jill Murphy will also be supporting Life with the Large Family DVD release with a series of interviews on radio, in consumer magazines and in national newspapers.
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Fiona Spence, Brand Executive, Βι¶ΉΤΌΕΔ Worldwide, said: "We're incredibly excited about the launch of the first The Large Family DVD.
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"The success of the show on CBeebies and our experience in the pre-school market means we have high ambitious for the release at the end of April.
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"The focus of our marketing efforts will be on the theme of family and encouraging kids and grown-ups to work and play together whether it be baking a special cake or enjoying games and puzzles on the newly created website."
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Release Date: 28th April 2008
Certificate: U
Catalogue Number: Βι¶ΉΤΌΕΔDVD2455
RRP: Β£12.99
Duration: 99 minutes
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Printable version
