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- Latest NPD data reveals In the Night Garden ascension to No. 1
- Golden Bear confirmed as new nursery range licensee
- Vivid Imaginations appointed infant arts and crafts licensee through Crayola Beginnings brand
- DanJam confirmed to developÌý range of traditional wooden toys
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Â鶹ԼÅÄ Worldwide today confirmed that In the Night Garden, produced by Ragdoll, is now the biggest licence in the Total Licensed Toy and Game market*, ahead of well established classics such as Thomas and Friends and Winnie the Pooh.
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The latest NPD data also reveals that master toy licensee Hasbro's In the Night Garden products dominate the Top 20 Best Seller list with four products including the 12" talking plush and mini plush assortment making the leader board.**
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Gill Pritchard, Director of Children's, Â鶹ԼÅÄ Worldwide said: "We're thrilled that In the Night Garden has soared to this level of success in such a short space of time. Less than a year since it entered the market we are competing with long established pre-school winners."
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On the appointment of new licensees Pritchard commented: "The deal with Golden Bear, our tremendously successful licensee on Charlie and Lola, is further testament to the pedigree of licensees we attract with this property and we hope that with them and with Crayola, DanJam and other new and existing licensee partners we will continue to achieve this success with In the Night Garden."
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Golden Bear appointment
Extending the range still further, Â鶹ԼÅÄ Worldwide has appointed Golden Bear Products Ltd to manufacture and distribute a nursery range for the pre-school brand across the UK.
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The range will include teethers, buggie toys and first activity fabric toys for a planned launch in early 2009.Ìý
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In addition, Â鶹ԼÅÄ Worldwide has granted Golden Bear non-exclusive global manufacturing rights to supply Â鶹ԼÅÄ Worldwide appointed licensees.
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John Hales, Chairman of Golden Bear says: "This is an excellent opportunity for our company and a privilege to be trusted by Â鶹ԼÅÄ Worldwide for our capability in product development."
Vivid Imaginations appointment
Â鶹ԼÅÄ Worldwide has agreed a deal with Vivid Imaginations to develop an innovative new range of infant arts and crafts products for In the Night Garden under the Crayola Beginnings brand in UK and Eire.
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Designed for little hands, Crayola Beginnings helps develop motor skills and self expression in young toddlers and is uniquely positioned as the only arts and crafts brand for children as young as 12 months.
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The launch range will be available from September and includes creative kits and activity products.
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Emma Grant, Crayola Senior Brand Manager, says: "This is a great opportunity to reach the core target of In the Night Garden fans with a range of ergonomically designed arts and crafts products tailored specifically to toddlers' abilities and needs.
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"We're delighted to be partnering with Â鶹ԼÅÄ Worldwide on such an exciting property and in true Vivid style we are fast-trackingÌýproduct development to make sure retailers will be in stock for the fourth quarter."
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Danjam Toys appointment
Â鶹ԼÅÄ Worldwide has also signed up DanJam Toys to develop a range of traditional wooden role play and learning toys for a UK retail launch to capture the charming, simplistic and gentle nature of In the Night Garden.
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This initial range consists of nine lines and features Igglepiggle's boat and stacking Upsy Daisy, Makka Pakka and Tombliboo toys.
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The lead lineÌýis the beautiful pull-along, stacking Ninky Nonk train with 20 individual pieces. Traditional wooden toys such as an abacus, nested stacking blocks and flip-around day and night clock are also available.
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Michael Seres of DanJam Toys commented: "We are proud to be working with Â鶹ԼÅÄ Worldwide on such an exciting brand.
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"The response to our In the Night Garden products by retailers has been so encouraging and we are looking forward to sharing all our plans for 2009 very soon."
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Available from June, the range will be available across a wide selection of major toy retailers.
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Anna Kingsley
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Notes to Editors:
*Based on share of £value sales from NPD EpoS tracking data, March 2008
**Based on top 20 Best Sellers by Value £ from NPD EpoS tracking data, March 2008
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Ragdoll
Ragdoll, a privately owned family company, produces programmes aimed at the youngest viewers seen in more than 120 countries around the world, including the phenomenally successful, BAFTA winning Teletubbies and their latest commissions for Â鶹ԼÅÄ Television, the BAFTA winning In the Night Garden on CBeebies and Tronji to air on CÂ鶹ԼÅÄ in 2008.
For more information please visit website
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About Golden Bear Products Ltd
Golden Bear has 30 years experience in creating beautiful toy ranges. These licensed collections include plush, plastic and wooden items as well as create and play materials such as card, foam and felt. The company is dedicated to creating products of the highest quality and standard priding themselves on attention to detail.
For more information visit or call 01952 608308.
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About Vivid Imaginations
Vivid Imaginations is the UK's largest toy and game developer with products sold in over 44 countries. Based in the UK and Hong Kong, the company markets a wide portfolio of leading arts and crafts, girls, boys and preschool toy brands.
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The company is independently owned and recognized as a leader in the field of character-licensed toys and games. Visit us at further information.
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About Dan Jam Toys
DanJam Toys was established in 2005 as a unique and specialist manufacturer of licensed wooden toys. Based in Radlett, Hertfordshire the DanJam team is dedicated to developing the highest quality wooden role play and learning toys and gifts.
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With an expanding portfolio of licenses, DanJam Toys is the UK's leading pre-school wooden toy supplier with brands including properties such as Thomas & Friends, In the Night Garden, Bob the Builder, Peppa Pig and Mr Men.
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All products are created to incorporate both the simplicity and traditional appeal of wood along with innovative designs specific to each brand. For more information, contact sales@danjamtoys.com or call 01923 857 877
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