Βι¶ΉΤΌΕΔ Worldwide America has restructured its U.S. TV Sales and Co-productions business to create synergies with its Content & Production arm and drive sales and partnerships with U.S. broadcasters.
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The move is part of Βι¶ΉΤΌΕΔ Worldwide's global strategy to drive greater export sales through its Global TV Sales division.
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Garth Ancier, President Βι¶ΉΤΌΕΔ Worldwide America today announces the two most senior appointments in newly created positions: Paul Telegdy, EVP TV Sales and Content & Production and
Susanna Pollack, SVP TV Sales, Co-Productions and Children's.
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Commented Ancier: "It makes great sense for us to cross pollinate the TV Sales business with our Content & Production arm in the U.S. under Paul's direction.
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"Both businesses have built very solid relationships with all the major networks and broadcast operators and it is exactly the right time to unify our approach and bring a stronger proposition to our clients."
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Steve Macallister, Managing Director Global TV Sales says: "This ushers in a crucial new phase in our global growth strategy. Bolstering our relationships with the networks provides new opportunities to showcase British programming to U.S. audiences and a stronger framework for creating highly exportable co-productions.
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"Combine this with our clout around the world as Europe's biggest distributor, and it's clear that our growth plans are taking a major step forward."
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"More British programming is watched in U.S. homes than ever before and we can be proud of the role we've played in achieving that," says Telegdy.
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"With Susanna and the rest of the highly talented team on board, we're ready to take that up a notch and build on our hard earned reputation by working even closer with commissioners to deliver them the kind of outstanding programs we've become recognized for."
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Paul Telegdy will head Βι¶ΉΤΌΕΔ Worldwide America's TV Sales and Co-productions business while continuing to lead Βι¶ΉΤΌΕΔ Worldwide's U.S. Content & ProductionΜύarm.Μύ
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Telegdy, based in Los Angeles, has been instrumental in growing the production of some of the biggest U.S. reality shows of the past 12 months: Dancing with the Stars and Dance War: Bruno vs Carrie Ann for ABC and Clash of the Choirs for NBC.Μύ
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Telegdy moved to Los Angeles in 2004 from the Βι¶ΉΤΌΕΔ's Drama, Entertainment and Children's division. His knowledge of British content from the Βι¶ΉΤΌΕΔ and UK Independent sector, combined with an intricate appreciation of programming needs of U.S. broadcasters, will enable him to lead the team in delivering co-production opportunities and the sale of innovative British content.
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Susanna Pollack, will rejoin Βι¶ΉΤΌΕΔ Worldwide America as SVP TV Sales, Co-Productions and Children's spearheading sales activity across all genres and jointly reporting to Telegdy and Gill Pritchard, head of Βι¶ΉΤΌΕΔ Worldwide's Children's business.
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For the past two years, Pollack has managed the global television, home entertainment and licensing businesses for children's entertainment company Star Farm Productions.
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At Βι¶ΉΤΌΕΔ Worldwide America she previously worked in several areas including drama co-productions, PBS syndication, cable sales and oversaw business development of Children's properties.Μύ
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Her expertise and experience make Pollack ideally placed to take on the role as the most senior TV sales and co-productions representative at the New York headquarters, following the departure of Candace Carlisle.
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She will also assume responsibility for growingΜύΒι¶ΉΤΌΕΔ Worldwide's children's brands in the U.S., which has seen recent successes with Charlie & Lola on Disney and The Secret Show on Nicktoons.
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Alex Fulton
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Notes to Editors:
About Βι¶ΉΤΌΕΔ Worldwide America
Βι¶ΉΤΌΕΔ Worldwide America is the U.S. arm of Βι¶ΉΤΌΕΔ Worldwide Limited, headquarted in New York and Los Angeles.
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Βι¶ΉΤΌΕΔ Worldwide Ltd is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ).
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The company exists to maximise the value of the Βι¶ΉΤΌΕΔ's assets for the benefit of the UK licence fee payer and invest in public service programming in return for rights.
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The company has seven core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Βι¶ΉΤΌΕΔ Entertainment, Global Brands and Digital Media.
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In 2006/07 Βι¶ΉΤΌΕΔ Worldwide generated profits of Β£111 million on sales of Β£810 million.
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