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U.S. fans get passport to go anywhere with Robin Hood, Torchwood and Little Britain

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NEW YORK - The Βι¶ΉΤΌΕΔ today announced that for the first time Βι¶ΉΤΌΕΔ AMERICA programming will be available for purchase and download from the iTunes Store in the U.S.
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Making Βι¶ΉΤΌΕΔ programming available on the iTunes Store is key to the strategy of Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ, in securing the broadest possible distribution for its huge range of television content.

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This new offering allows Βι¶ΉΤΌΕΔ AMERICA's viewers to further engage with the channel's hit shows and delivers highly addictive programming to a new audience.

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"Βι¶ΉΤΌΕΔ is delighted to provide U.S. audiences with the unique ability to purchase and download select award-winningΜύΒι¶ΉΤΌΕΔ AMERICAΜύprogramming on the iTunes Store," said Beth Clearfield, Vice President of Digital Media and Business Development, Βι¶ΉΤΌΕΔ Worldwide America.

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"As the first U.K. broadcaster available in the U.S., Βι¶ΉΤΌΕΔ is leveraging its trusted international brand in entertainment to provide our audiences with a first-rate digital experience."

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Starting today on iTunes, customers can purchase single episodes and complete seasons of Βι¶ΉΤΌΕΔ AMERICA's hit sci-fi series Torchwood, the outrageous award-winning comedy Little Britain and hit drama series Robin Hood - which premiered its second season Saturday on cable channel Βι¶ΉΤΌΕΔ AMERICA.

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During the run of the new season, Robin Hood episodes will be available on iTunes 24 hours after its premiere, Saturdays at 9 p.m. ET/PT on Βι¶ΉΤΌΕΔ AMERICA.

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The Βι¶ΉΤΌΕΔ was the first UK broadcaster to offer television programs on iTunes in the UK and now offers its critically-acclaimed programming to be purchased in the U.S. for $1.99 per episode and then viewed on a Mac or PC, iPod with video, iPhone or widescreen TV with Apple TV.

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Alongside the company's existing deals with online outlets such as YouTube and MySpace, the availability of programming on iTunes brings the Βι¶ΉΤΌΕΔ’s content to millions of new U.S. viewers.

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