N.B. An amended version of this release was issued on 13.03.2008
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Βι¶ΉΤΌΕΔ Worldwide today announced that Rolex will be the exclusive launch partner for the revamped Βι¶ΉΤΌΕΔ.com homepage.
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This partnership marks the first in a number of sponsorship opportunities throughout the year with Βι¶ΉΤΌΕΔ.com and Rolex.
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Βι¶ΉΤΌΕΔ.com is the commercial venture to offer advertising on the highly successful Βι¶ΉΤΌΕΔ website for users outside the UK.
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This deal, brokered by Mindshare Interaction Worldwide, sees Βι¶ΉΤΌΕΔ.com add Rolex to its strong portfolio of sponsors who have already used the site to globally promote their brands to the Βι¶ΉΤΌΕΔ's international influential audience.
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Luxury watch maker Rolex will be able to communicate with the Βι¶ΉΤΌΕΔ website's 28 million users from outside the UK (comScore stats) and the opportunity to associate with one of the world's leading and most trusted brands.
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With the breadth of valued content available on the Βι¶ΉΤΌΕΔ website, premium brands like Rolex can optimise advertising space on high traffic pages outside the UK which include news, sports and weather.
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These sponsorship deals will help deliver a new flow of income from international visitors into the Βι¶ΉΤΌΕΔ for investment.
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Kym Niblock, Managing Director, Βι¶ΉΤΌΕΔ.com said: "We are delighted to be associated with such a prestigious brand such as Rolex. Advertising partnerships like these will help Βι¶ΉΤΌΕΔ.com deliver funds to invest in further growing the international reach of the site, and deliver revenues back to Βι¶ΉΤΌΕΔ."
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Βι¶ΉΤΌΕΔ.com has been developed in order to generate revenue for the Βι¶ΉΤΌΕΔ from the non-UK, non-licence paying traffic to its web properties.
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Developed by Βι¶ΉΤΌΕΔ Worldwide in conjunction with Βι¶ΉΤΌΕΔ Global News, the site taps into the vast audience that bbc.co.uk already attracts from outside of the UK.
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The Geo-IP technology integrated into the site allows Βι¶ΉΤΌΕΔ Worldwide to distinguish between UK and non-UK users and enable only non-UK users to see the advertising.
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Esther Brown
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