The Mighty Boosh, Robin Hood, Top Gear comes to the
global social networking platform
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Βι¶ΉΤΌΕΔ Worldwide, the commercial arm of the Βι¶ΉΤΌΕΔ and MySpace, the world's largest social networking platform, today announced the launch of a ground-breaking partnership to bring new and archived short form Βι¶ΉΤΌΕΔ content to .
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The announcement marks the first global agreement of this type between MySpaceTV and a major broadcaster.
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Under the partnership, the best Βι¶ΉΤΌΕΔ video content will be made available online globally via MySpaceTV, the social networking site's popular new video platform.
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MySpace users will be able to visit and subscribe to the Βι¶ΉΤΌΕΔ Worldwide's MySpaceTV video channel in order to view, embed and virally share Βι¶ΉΤΌΕΔ content across the MySpace community.
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Under the deal, current and archived video content from Βι¶ΉΤΌΕΔ Worldwide programmes will be available on MySpaceTV including some classic moments in TV: Robbie Williams and Russell Crowe being interviewed by Parkinson, Jeremy Clarkson and his team on Top Gear and some breathtaking clips from Attenborough's natural history series.
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Also available will be some gripping moments from classic series such as Doctor Who, Robin Hood and Torchwood in addition to some hilarious sketches from The Catherine Tate show, Red Dwarf and The Mighty Boosh.
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Simon Danker, Director, Digital Media, Βι¶ΉΤΌΕΔ Worldwide, said: "MySpace is recognised as the largestΜύsocial networking siteΜύand this partnership continues our strategy of putting Βι¶ΉΤΌΕΔ content right at the heart of where audiences spend their time and watch video online.
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"The breadth of content we bring to this deal means thatΜύMySpaceΜύusersΜύwill easily be able to find a favourite clipΜύto put on their profiles and share with their friends, whether that is a Top Gear stuntΜύor something aΜύbit different from The Mighty Boosh.
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"With the global nature of the deal, this is a great opportunity to put the best shows from the Βι¶ΉΤΌΕΔΜύin front of newΜύaudiences."
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Βι¶ΉΤΌΕΔ Worldwide content will be immediately available across MySpaceTV's 27 international territories and nearly 110 million global active users.
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Localized versions of MySpaceTV are available in seven different languages across the UK, Japan, Australia, France, Germany, Ireland, Italy, Spain, Mexico, Canada, Netherlands, New Zealand, Latin America, Switzerland, Sweden, Denmark, Norway, Finland, and Austria.
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The deal represents a further move by Βι¶ΉΤΌΕΔ Worldwide, the Βι¶ΉΤΌΕΔ's commercial arm, to broaden the reach of its content to new channels and outlets, to engage with audiences around the world and to promote content which will be available on Kangaroo in the UK and Βι¶ΉΤΌΕΔ Worldwide's commercial media player internationally.
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Travis Katz, Managing Director, International, MySpace, said: "With this deal our users can watch their favourites clips from top shows such as Doctor Who and Top Gear, post them to their profile and share them with other members of the community quickly, easily and legally.
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"This is the first global network deal for MySpaceTV and we believe it's the future of collaboration between the web and networks around the globe. The Βι¶ΉΤΌΕΔ is one of the World's most recognised and trusted television brands with fantastic content.
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"Bringing the Βι¶ΉΤΌΕΔ onto the MySpace network is a sign of how the market has changed and how companies like ours are shaping the future of entertainment."
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Today's announcement comes on the heels of explosive video growth driven by dozens of industry content partnerships and user interface changes.
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is an integrated component of the company's worldwide community and content platform, continuing the evolution of the company's video offering by aggregating the best elements of video and empowering MySpace users to view, create, and share videos in new ways throughout the community.
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Βι¶ΉΤΌΕΔ content will be available to view at from 24 January 2008.Μύ
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Notes to Editors:
About Βι¶ΉΤΌΕΔ Worldwide
Βι¶ΉΤΌΕΔ Worldwide Limited is the main commercial arm and a wholly owned subsidiary of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ).
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The company exists to maximise the value of the Βι¶ΉΤΌΕΔ's assets for the benefit of the licence payer and invest in public service programming in return for rights.
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The company has six core businesses: Global Channels, Global TV Sales, Magazines, Content & Production, Βι¶ΉΤΌΕΔ Entertainment and Digital Media. In 2006/07 Βι¶ΉΤΌΕΔ Worldwide generated profits of Β£111 million on sales of Β£810 million.
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About MySpace
ΜύMySpace, a unit of Fox Interactive Media Inc., is the world's most popular social network for connecting with friends, discovering popular culture, and making a positive impact on the world.
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By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities, and member forums, MySpace has created a connected community.
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As the first ranked web domain in terms of page views*, MySpace is the most widely-used and highly regarded site of its kind and is committed to providing the highest quality member experience.
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MySpace will continue to innovate with new features that allow its members to express their creativity and share their lives, both online and off.
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MySpace's international network includes localized community sites in the United States, France, Germany, Australia, Ireland, Spain, Italy, Mexico, Switzerland, Austria, Canada, Netherlands, New Zealand, Japan, Sweden, Latin America, Denmark, Norway, Brazil, Finland and the United Kingdom. Fox Interactive Media is a division of News Corp. (NYSE:(NYSE:)(ASX:)(ASX:).
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* Among the top 2000 domains comScore Media Metrix, December 2007. For more information on comScore Networks, please go to .
Kangaroo is the project name for the new on-demand service to be launched in 2008 from Βι¶ΉΤΌΕΔ Worldwide, ITV and Channel 4.
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