Βι¶ΉΤΌΕΔ Worldwide's Audio & Music business, under a bold new five-year strategy developed to drive the exploitation of popular music and capitalise on the corporation's rich archive, has strengthened its team with the announcement of several new senior appointments.
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Jon Mansfield, formerly Managing Director of Emap Music, has been appointed Head of Content Development for Βι¶ΉΤΌΕΔ Worldwide's Audio & Music business.
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Mansfield will be joined by Stephen Davies who comes on board as Head of Digital Ventures and Salim Mukaddam, who has been promoted to Head of Commercial Affairs.Μύ
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Mansfield will develop and deliver unique content for the commercial Audio & Music business for exploitation on various platforms both in the UK and internationally.
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His role will involve working closely with colleagues from Βι¶ΉΤΌΕΔ Radio and TV to maximise the potential of audio and music content for commercial purposes as well looking at new ways of packaging the archives.
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Mansfield will also seek agreements/partnerships with Talent, record labels and agents to develop mutually beneficial new opportunities.
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Davies rejoins Βι¶ΉΤΌΕΔ Worldwide after a two year hiatus steering business development at TK Maxx.
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Prior to this he was responsible for Βι¶ΉΤΌΕΔ Worldwide Audiobook's emerging digital deals. His new role will see him develop and build commercial consumer websites that will deliver music and speech-based content around Βι¶ΉΤΌΕΔ output.
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Although based on archive material from stations such as Βι¶ΉΤΌΕΔ Radio 4 and Βι¶ΉΤΌΕΔ Radio 2, Davies's commercial offerings will be distinct from anything available from the public service.
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Mukaddam meanwhile, has been promoted to Head of Commercial Affairs, Audio & Music. Previosuly of Nabarro and Music Choice, he has been responsible for Βι¶ΉΤΌΕΔ Music's Legal and Business Affairs for over two years, focusing on putting in place framework deals with record labels to open up the Βι¶ΉΤΌΕΔ's vast archive of Music programming.
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Mukaddam is now additionally charged with managing Βι¶ΉΤΌΕΔ Audio & Music's Content Sales and Track Licensing business (which includes Βι¶ΉΤΌΕΔ Radio International), as well as taking responsibility for branding & marketing, label and artist relations.
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Paul Dempsey, Director of Audio & Music, Βι¶ΉΤΌΕΔ Worldwide says: "I'm thrilled that Jon, Stephen and Salim are now in place to help me deliver on an ambitious, but thoroughly realistic, commercial growth strategy for our Audio & Music business.
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"With access to an archive and existing content as unrivalled as the Βι¶ΉΤΌΕΔ's, including Top of the Pops, The Old Grey Whistle Test, the Electric Proms and Radio 1's Live Lounge to name but a few, we aim to fully and uniquely capitalise on the huge appetite for this kind of special content from consumers."
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Philip Fleming
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