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29 October 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



04.02.04

Βι¶ΉΤΌΕΔ Prime puts wife-swapping on the box


Ever played that game when you imagine your friends swapping partners - the obsessively tidy wife of one, dealing with the slovenly relaxed husband of another? Wife Swap (21:00, Βι¶ΉΤΌΕΔ Prime, DSTV, Thursdays from 12th February) is one of the most daring reality TV concepts ever and, having glued the British to their TV screens (generating audiences of over seven million), it's about to hit South Africa.


The concept is simple. Each week two wives from very different backgrounds swap lives (not bedrooms - this is about far more important things than sex) and run each other's households for two weeks. For the first week they have to do it according to a manual left by the departed wife but in the second they can make changes and impose some of their own rules and values.


Not surprisingly, this is where things can start to unravel. Men used to slumping in front of the TV suddenly find themselves washing up, cheeky children are told where to get off, and working wives suddenly have to deal with an army of children at the end of their day. And what happens when they return to their respective families? How will it affect their relationships? If they realise that they've been running themselves ragged while their families have lived the life of ease, will the wives finally put their foot down?


At the end of each programme the two couples get together to discuss the experience - and, in at least one case this leads to the biggest screaming match since John Robbie interviewed the Health Minister.


Βι¶ΉΤΌΕΔ Prime Head of Programming, David Weiland, said, "Wife Swap is riveting television and became the appointment to view on UK television. It generated massive audiences, created national headlines and was the talking point around every water-cooler in every office in the land."


This week, Wife Swap, was awarded the UK Broadcast Best New Programme Award with the British Press describing the show as 'magnetic viewing' and as having 'more human drama, laughter and tears in one hourΒ…. than you'd see in a month of soaps'. So, if you want to get a table at your favourite restaurant try going on a Thursday night. No one else will be there.


Wife Swap is produced by the same team who brought the hit reality series Faking It to Βι¶ΉΤΌΕΔ Prime across Africa in 2003.


Wife Swap debuts on Βι¶ΉΤΌΕΔ Prime (Channel 40 DSTV) on Thursday 12 February at 21h00. It is a 10-part series.


Notes to Editors:
Βι¶ΉΤΌΕΔ PRIME is broadcast to over 800,000 subscribers in Africa on DStv, and to a further 13 million subscribers in Europe and the Middle East. It offers the best of Βι¶ΉΤΌΕΔ programming from comedy and drama to films and documentaries. Over 2200 hours of new programming are transmitted each year, including Parkinson, Top of the Pops, EastEnders, and The Weakest Link. This flagship British cable channel shows the best of the award-winning programmes from the Βι¶ΉΤΌΕΔ - the world's leading programme maker.




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