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29 October 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



10.02.04

Βι¶ΉΤΌΕΔ Prime celebrates five years in Africa


Βι¶ΉΤΌΕΔ Prime, the great British entertainment channel, celebrates its fifth birthday in Africa on 4th March 2004. Βι¶ΉΤΌΕΔ to some of the world's favourite series, the channel broadcasts a mixture of period and contemporary drama, comedy, documentary, music and children's programming to over 890,000 subscribers across Southern Africa on DStv.


As it heads into its sixth year, Βι¶ΉΤΌΕΔ Prime continues to set new standards with its daily schedule of celebrity interviews, gripping reality shows, award-winning drama and entertaining educational programming for children.


Βι¶ΉΤΌΕΔ Prime boasts some of the hottest talent in television today, including Michael Parkinson, Ruby Wax, Anne Robinson and Michael Palin. The variety of high profile programmes and celebrities has established the channel's widespread popularity in Southern Africa.


Βι¶ΉΤΌΕΔ Worldwide Director of Channels, Europe, Middle East, India and Africa, Wayne Dunsford, said: "After five years in Africa, Βι¶ΉΤΌΕΔ Prime has established itself as one of the highest-rating channels in the region. DStv provides Βι¶ΉΤΌΕΔ Prime with a high quality and widely respected platform and I'd like to thank all our viewers for their loyalty and support in making the channel such a success in Africa. Together with DStv and Βι¶ΉΤΌΕΔ Prime viewers, we look forward to continued success and partnership for many years to come."


Graham Pfuhl, Marketing and Sales Director Multichoice added: "Βι¶ΉΤΌΕΔ Prime, apart from being one of the most successful channels on the DStv bouquet, is one of the most fun channels to market. A truly professional marketing network at Βι¶ΉΤΌΕΔ supports it and its programming has always been of the highest quality. It's really rewarding to see the growing loyalty to Βι¶ΉΤΌΕΔ Prime from our subscribers. May the next five years be just as successful as the first."

Βι¶ΉΤΌΕΔ Prime was first launched across Europe in 1995 and was made its debut in sub-Saharan Africa on 4th March 1999.


Editors Notes:
Βι¶ΉΤΌΕΔ PRIME is broadcast to over 890,000 subscribers in Africa on DStv, and to a further 13 million subscribers in Europe and the Middle East. It offers the best of Βι¶ΉΤΌΕΔ programming from comedy and drama to films and documentaries. Over 2500 hours of new programming are transmitted each year, including Parkinson, Top of the Pops, EastEnders, and The Weakest Link. This flagship British cable channel shows the best of the award-winning programmes from the Βι¶ΉΤΌΕΔ - the world's leading programme maker.




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