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12.12.03
Top
Gear hits top speed as the series drives new TV schedules in Europe,
New ZealandΒ…and the Merchant Navy
Βι¶ΉΤΌΕΔ
Library Sales, a division of Βι¶ΉΤΌΕΔ Worldwide Limited, has ensured
hit motoring show, Top Gear, remains firmly in the fast lane by
securing a number of major deals in new territories around the world.
In
a major licensing deal between Βι¶ΉΤΌΕΔ Worldwide and Walport International,
the Merchant Navy is set to trade ships for cars as it acquires
six episodes of Top Gear for part of the onboard entertainment package
on Shell, BP and other crew ships.
The
hit Βι¶ΉΤΌΕΔ TWO series can also be seen from mid December on TVN Turbo
in Poland and Prime TV in New Zealand, and is set to launch shortly
on TV+, the pan-Europe Russian language channel.
Paul
Maidment, Sales and Marketing Director, Βι¶ΉΤΌΕΔ Library Sales says,
"The global appeal of Top Gear has been re-enforced by the
raft of overseas deals. It is very satisfying to see variants of
the show being broadcast throughout Europe, as well as in New Zealand
and the Middle East. The fact that we also licensed the show to
the Merchant Navy is further testament to the show's popularity."
Renowned
for its super-cars, stunts, time trials and road tests, and the
sharp wit of its presenters, Jeremy Clarkson, Richard Hammond and
James May, Top Gear has already become a sure-fire success for broadcasters
in Holland (Veronica channel, part of the SBS group in Holland),
Norway (NRK) and the Middle East (MBC) with strong and consistent
audience shares.
Since
the UK re-launch of the series on Βι¶ΉΤΌΕΔ TWO last year, Top Gear has
continued to reach a wider audience. Almost one million more viewers
have tuned into the show in Winter 2003 (with an average 5.2 million
viewers and a share of 19.7%) compared to Winter 2002 (3.5 million
viewers and 12.7% share).
Notes
to editors:
Βι¶ΉΤΌΕΔ Library Sales, a division of Βι¶ΉΤΌΕΔ Worldwide Limited, offers media
professionals in advertising, commercials, television, film, interactive
and corporate video production access to the world's most comprehensive
collection of high-quality motion imagery for licensing worldwide.
With more than 500 million feet of film and 300,000 hours of video,
Βι¶ΉΤΌΕΔ Library Sales encompasses a wealth of content covering natural
history, wildlife, news, locations, art, music, celebrities, culture,
performing arts and more, including acclaimed programming produced
in conjunction with Discovery and PBS.
Βι¶ΉΤΌΕΔ
Library Sales is also the exclusive global representative of the
CBS News Archive, one of the world's most-respected news collections
featuring coverage of virtually every historical event in the last
50 years. Βι¶ΉΤΌΕΔ Library Sales operates from offices in London and
regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.
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