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24 September 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases


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05.12.03

Βι¶ΉΤΌΕΔ Prime breaks new ground in Germany


Βι¶ΉΤΌΕΔ PRIME, the international British entertainment channel, has secured a groundbreaking deal that widens the channel's German digital distribution.


Effective immediately, Βι¶ΉΤΌΕΔ Prime, is available on ish Plus TV - a new initiative from one of Germany's leading cable net operators, ish, to provide digital programming on a large scale to its existing cable network.


This deal brings Βι¶ΉΤΌΕΔ Prime to a potential 1.1 million new homes on the ish TV cable network, with plans to increase this by a further 3.9 million homes as digital capability is extended.


Βι¶ΉΤΌΕΔ Worldwide Director of Channels, Wayne Dunsford, said: "This is a major step for Βι¶ΉΤΌΕΔ Prime, putting the channel in a strong position to fully exploit the move to digital. As digital roll-out across the ish network increases, Βι¶ΉΤΌΕΔ Prime is now placed to enter a major expansion phase in the key German market."


James Bonsall, CEO of ish Plus TV, added: "With ish Plus TV we want to prove that digital TV does not have to mean expensive pay TV. With the introduction of Βι¶ΉΤΌΕΔ Prime to our new digital offering, we are bringing high quality British entertainment programming to our viewers on a large scale."


Notes to Editors:


Βι¶ΉΤΌΕΔ PRIME is broadcast to over 14 million subscribers in more than 100 countries and territories. Over 2200 hours of new programming are transmitted each year, including Parkinson, Top of the Pops, EastEnders, The Weakest Link and Βι¶ΉΤΌΕΔ LEARNING (the Βι¶ΉΤΌΕΔ's unique overnight educational service). This flagship British cable channel shows the best of the award-winning programmes from the Βι¶ΉΤΌΕΔ - the world's leading programme maker. In Germany Βι¶ΉΤΌΕΔ PRIME is available on ish Plus TV, KDG and UPC Primacom.


ish TV
ish operates the cable network in North-Rhine-Westphalia, which provides over 4 million homes with television and radio. The cable network has already been modernized for over one million homes in NRW, which now have the possibility to get high-speed Internet access via tv-cable and for a short time the new digital TV offer ish Plus TV. ish Plus TV offers 56 additional digital channels and individual movie highlights on a pay-per-view basis.




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