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29 October 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



13.11.03

Βι¶ΉΤΌΕΔ Worldwide scores international hat trick


Βι¶ΉΤΌΕΔ Worldwide has been recognised in the prestigious Trade Partners UK-backed International Business Awards, with three major awards; Exporter of the Year - Overall Winner; Corporate Exporter of the year - Over Β£25 million turnover; and Best International Marketing Campaign.


The International Business Awards, a joint initiative between Trade Partners UK and Nexus Communications (publishers of Export Times), recognise the achievements of some of the best of British business, from successful new ventures to leading blue-chip organisations across the UK.


Being recognised with three major accolades against strong competition from leading UK organisations reflects Βι¶ΉΤΌΕΔ Worldwide's financial returns, strong growth, innovative strategies and market leadership over a three-year review period.


"Despite a tough global economic climate one can still generate growth for the UK through strong marketing, a brand based strategy, good product quality and highly motivated sales teams. These awards are recognition of that success," said Rupert Gavin, Chief Executive, Βι¶ΉΤΌΕΔ Worldwide."


What the judges said:


Exporter of the Year - Overall Winner
"Βι¶ΉΤΌΕΔ Worldwide deserves recognition for its extraordinary pursuit of its ambitious targets. It is a magnificent example of British Endeavour."


Corporate Exporter of the Year - Over Β£25 million turnover
"Βι¶ΉΤΌΕΔ Worldwide showed itself to be in a class of its own. It has been consistently excellent in achieving its targets and has a tremendous range of products."


Best International Marketing Campaign
"Βι¶ΉΤΌΕΔ Worldwide's fully integrated marketing campaign is a testament to the excellent execution of a clear strategy and innovative public relations."


In the three-year review period - 2000-2003 - Βι¶ΉΤΌΕΔ Worldwide grew its turnover to Β£640 million and its profit from Β£26m to Β£32m. In the last financial year (2002/03) the company returned a record Β£123m to the Βι¶ΉΤΌΕΔ.


Key factors in the company's growth have been the launch of Βι¶ΉΤΌΕΔ channels, branded blocks, the re-versioning of programmes such as The Weakest Link and Top of the Pops for local markets, and joint venture partnerships, driving significant business growth in key territories such as the USA, Germany, Latin America and Canada.


Other major Βι¶ΉΤΌΕΔ properties that contributed to this success include the internationally acclaimed factual series, The Blue Planet and Walking with Beasts. Children's properties such as Teletubbies and Tweenies continued to expand across media around the world.


Walking with Beasts' marketing campaign in the EMEIA region was used as a case study to illustrate the company's innovative approach to marketing its brands and properties around the globe.


In addition to financial growth, all aspects of the company's activities - from programme sales to corporate responsibility - were taken into account for the Award. The company had to prove best practice in the areas of: relationship with employees, suppliers, partners, customers and contractors; impact on society; relationship with local communities - at home and abroad; and impact on the environment.


The awards were announced at a gala dinner in London on Monday 10th November.




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