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29 October 2014
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16.10.03

Delia Smith as you've never seen her before

Delia Smith portrait by Marc Quinn


A striking portrait of Delia Smith, shattering perceptions of her conservative image, has been unveiled for the first time.


The work has been created by Marc Quinn, Britain's leading contemporary artist, who in the past, has made a sculpture of himself using his own frozen blood.


So arresting and colourful is the image that already, those who have seen the portrait have christened it "Psyche-Delia".


Said Marc Quinn: "It's like a dream Delia, and a dream of Delia's."

"To make her image real, I think you need to make it as unreal as possible. It's a paradox."


The portrait celebrates the launch of The Delia Collections, her new series of books in which each volume is focused on a single ingredient or type of dish.


A huge, six-foot version of the image will be on show in Selfridges, Oxford Street, in London from Thursday 16th October for three weeks.


The Selfridges store in Birmingham will also display the work of art at the same time.


Delia has described the image as "striking, imaginative and good fun."


The work has been made using only items found in the average kitchen.


A finely detailed sculpture of Delia's head has been cast in chocolate. Surrounding it are vividly coloured pieces of fruit, including sliced oranges, strawberries, grapes, sweet corn and peppers. A pot full of boiled eggs and a sunflower pay homage to earlier images from her books. And a heart-shaped cake mould signifies how she is loved by the entire nation.


Said Marc Quinn: "Rather than choosing materials such as bronze or marble, I decided to use items which everyone can find in their kitchen. I wanted to de-mystify art making, in the same way that Delia has de-mystified cooking."


"So I simply walked into a supermarket and bought a lot of different food."


"There's a direct correlation between making a sculpture and cooking. In both cases, you take many separate elements and combine them to make a work of art. I think that everyone who cooks is an artist in their own way."


Marc Quinn's work has been exhibited in leading galleries around the world and he is one of the six artists short listed for the Fourth Plinth Project in Trafalgar Square. He has worked in materials as diverse as bread, meat, flowers, marble, bronze and ice.


Work on the portrait began several weeks ago. Hundreds of precise measurements were taken of Delia's head, enabling a precise model to be made in clay. This in turn was used to create a mould, which, when filled with fifty bars of melted plain chocolate, produced the centrepiece chocolate head of the portrait. Every contour is faithfully reproduced - even the fine details of her hair.


Marc then carefully arranged the additional elements of fruit and other foods around it, selecting each piece for maximum colour, impact and metaphor.


Said Marc: "In the final image, her eyes are closed, because I wanted to suggest the impression of a dream."


The final arrangement was then photographed before being destroyed. No other record of the portrait exists.


Said Marc: "The work exists as a moment. If you left it on a table, it would all rot away. It's a celebration of cookery and food in general.".


"I think Delia's image is powerful enough that it can survive being re-invented. She is a figure in the nation's psyche."


Said Βι¶ΉΤΌΕΔ Books Director Robin Wood: "The finished work reflects the richness of Delia's own chosen 'art form', cookery, and it will remind everyone of how she personifies delicious food".


Marc Quinn is working on a number of exhibitions of new work for Europe and America next year.


Editor's notes:
Funding for the commission comes from Βι¶ΉΤΌΕΔ Books and not from the Βι¶ΉΤΌΕΔ's Licence Fee income. Βι¶ΉΤΌΕΔ Books is part of Βι¶ΉΤΌΕΔ Worldwide, the consumer commercial arm of the Βι¶ΉΤΌΕΔ, a wholly owned subsidiary of the British Broadcasting Corporation (Βι¶ΉΤΌΕΔ). The company was formed in 1994 to develop a co-ordinated approach to the Βι¶ΉΤΌΕΔ's commercial activities: television, channels, publishing, product licensing, internet and interactive. Βι¶ΉΤΌΕΔ Worldwide exists to maximise the value of the Βι¶ΉΤΌΕΔ's assets for the benefit of the licence payer, and re-invest in public service programming.




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