28.10.03 Popular
CBeebies series BALAMORY released on DVD and VHS for the first time
For
the first time ever, episodes from the popular CBeebies series Balamory
will be released on DVD and VHS by Βι¶ΉΤΌΕΔ Worldwide on 17 November
2003. Aimed at children aged three to six years old, Mysteries with
PC Plum will include three episodes from the television series with
a bonus episode available on DVD.
Balamory
features a cast of children and adults and follows the adventures
of the small island community. Set in picturesque village where
pretty, coloured houses nestle around a harbour, the drama of each
episode focuses upon the young children of the local nursery and
their teacher, Miss Hoolie who are regularly joined by a host of
larger-than-life characters.
The
series has enchanted young viewers since it launched on CBeebies
just over a year ago with its stories based around the day's events
and its songs, poems, dances and the 'Story of the Day'.
The
first ever Balamory DVD (RRP Β£12.99) and VHS (Β£9.99)
features three stories - The Missing Scarecrow, The Sing Along Machine
and Litter Bug - based around the adventures of PC Plum, Balamory's
warm-hearted community policeman. A bonus episode, The Lost Voice
is available on DVD along with a photo gallery.
Julia
Posen, Publisher, Children's DVD/Video, Βι¶ΉΤΌΕΔ Worldwide comments:
"Balamory offers its young audience a unique mixture of story-telling
and drama as well as a host of wonderful characters. It's a great
opportunity for Βι¶ΉΤΌΕΔ Worldwide to bring this superb and hugely popular
programme to DVD and VHS for Christmas 2003."
The
release of Mysteries with PC Plum will be supported by bespoke above
and below-the-line marketing campaign including press advertising,
PR and online activity and which will focus on communicating to
mothers with young children. In-store trade marketing campaign is
also in development.
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