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Â鶹ԼÅÄ Worldwide Press Releases

22.09.03

Â鶹ԼÅÄ History Magazine introduces new design as circulation hits record high

Â鶹ԼÅÄ History Magazine unveils its redesign in its November issue (on sale 7 October), as the magazine - BritainÂ’s best-selling history monthly - builds on its recent circulation record.

The magazine has introduced new typography and other design features, timed to coincide with its annual ‘Books of the Year’ supplement and the beginning of the academic year, when new student readers enter the market. News coverage has been increased, listings coverage expanded and new features introduced.

‘It’s more a radical evolution rather than a revolution, in keeping with our style,’ said magazine Editor, Greg Neale.

Design consultant Laura Hall has introduced a new headline face - Interstate - and restyled news, features and listings. Her brief was to enhance the magazine’s ‘modern classic’ design, making news and features more accessible to readers. At the same time, Neale has introduced some new features, strengthening the magazine’s ‘history and current affairs’ feel. The November cover - featuring a Second World War poster of a woman worker - reflects the changes, as well as the magazine’s 46 per cent female readership.

Â鶹ԼÅÄ History Magazine recently celebrated its highest-ever ABC figures - 53,154 - and a 16 per cent year on year subscriptions increase. International sales are up 19 per cent. Last November, Neale was named Editor of the Year in the general interest and current affairs category of the British Society of Magazine EditorsÂ’ awards - the magazineÂ’s second BSME success in three years.

Says Neale: “It’s just over three years since we launched, and time to build on our success. We decided to refresh the magazine visually both to enhance our appeal to our existing readers - be they committed historians, generalists or simply those wanting an informative and entertaining read - and to appeal to potential new readers.’

‘We believe that weÂ’ve created the most visually dynamic history magazine available, and weÂ’ve retained our cutting-edge stories from some of the worldÂ’s leading historians which have helped to put Â鶹ԼÅÄ History Magazine firmly on the map. The new design gives us longer reads, enhanced use of pictures and some new columns and regular features.” The magazineÂ’s editorial advisory panel includes well-known historians and broadcasters such as Simon Schama, Michael Wood, Julian Richards (from Â鶹ԼÅÄ TVÂ’s Meet the Ancestors) and Mick Aston, known for his appearances on the Channel 4 archaeology series, Time Team.

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