26.08.03
Partner
publishing is big business at Βι¶ΉΤΌΕΔ Worldwide
Βι¶ΉΤΌΕΔ
Worldwide has reaffirmed its commitment to partner publishing with
the launch of a customer title for Tesco Personal Finance.
The
announcement that Βι¶ΉΤΌΕΔ MagazinesΒ’ partner publishing team will
publish On The Road from November, with a print run of more than
350,000, comes hot on the heels of the launch of About the House
for the Royal Opera House in June and alongside Βι¶ΉΤΌΕΔ MagazinesΒ’
long-standing contract to publish a monthly title for LondonΒ’s
South Bank arts complex.
Says
Βι¶ΉΤΌΕΔ Magazines Managing Director Peter Phippen: Β“We have ambitious
plans to increase our presence in the customer magazine marketplace.
As the third largest consumer magazine publisher and one of the
fastest growing we have the knowledge and expertise to produce excellent
magazines for those partners with whom we have particular empathy
or share a cultural synergy. We also believe integrity is an important
part of this business and is something that we have to offer.Β”
On
The Road, distributed through Tesco cafes and petrol forecourts
is designed to raise awareness of the companyΒ’s products and
services, including motor insurance. Published quarterly, it will
be a high-quality, lifestyle magazine, focusing on a broad range
of driving-related issues. With a bright and lively design, its
tone will be friendly and chatty and content will include celebrity
interviews.
Says
Peter Phippen: Β“WeΒ’re very excited to be working in partnership
with such an exciting and well respected brand as Tesco Personal
Finance.Β”
|
