01.08.03
Βι¶ΉΤΌΕΔ
Magazines and Dorling Kindersley join forces for My First Magazine
Βι¶ΉΤΌΕΔ
Magazines, the experts in pre-school educational titles, have teamed
up with Dorling Kindersley - publishers of the finest children's
non-fiction books - to create My First Magazine, a unique developmental
title for children aged two to five that makes learning fun.
The
24-page title, priced Β£1.50, will launch on 24 September and
will be available every four weeks.
Based
around the DK pre-school range of books, My First Magazine is an
interactive title which aims to introduce young readers to the fascinating
world around them through a range of hands-on activities - from
cutting, folding and sticking, to reading and drawing.
The
title has a small, square format, making it easy for little hands
to hold, together with matt white insides that make colouring-in
simple.
My
First Magazine supports the newly devised Framework for under threes,
which recognise that all children need to develop and learn through
interaction and exploration and also helps children develop skills
relevant to the Early Learning Goals.
Jaynie
Bye, Publishing Director, Βι¶ΉΤΌΕΔ Youth & Children's Magazines,
says: "I'm so excited about My First Magazine - it's the perfect
addition to our education portfolio and, editorially, it looks stunning!
Speaking as a parent, I'm very aware of how invaluable educational
titles are to a young child's development - and it's a market we
take very seriously at Βι¶ΉΤΌΕΔ Magazines. We're always looking at new
formats that will offer the all-important mix of learning and fun.
My First Magazine offers a hearty helping of both, and we're delighted
to be collaborating with DK on the venture."
DK's
children's publisher, Miriam Farbey, says: "We feel that DK
and the Βι¶ΉΤΌΕΔ are uniquely complementary preschool brands. They both
stand for content that is fun for kids and trusted by parents for
its sound early learning values. DK is relaunching its My First
imprint in the book market this September with a bold, contemporary
new styling. My First Magazine is the perfect reinforcement of this
innovative look and feel in a channel in which our partners are
the market leaders."
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