04.08.03
It's
the cutting edge: The Βι¶ΉΤΌΕΔ available on i-vu screens in hair salons
Following
a groundbreaking deal between Βι¶ΉΤΌΕΔ Library Sales and interactive
media owner i-vu, Βι¶ΉΤΌΕΔ programming is being rolled out to hair salons
across the UK.
Via
i-vu's 6.4" interactive personal touch screens, customers in
major salons such as Trevor Sorbie and Cobella will be able to view
short programming such as Days That Shook the World, the series
that captures momentous events such as JFK's assassination, the
VE Day celebrations and Beatlemania, the 5 x 5 min Did You Know,
a compendium of knowledge and information covering a wide range
of subject matters, and the 6 x 15 min Radical Highs, featuring
some of the most unconventional and high-risk sports in the world.
Archive
material such as the Βι¶ΉΤΌΕΔ's hit entertainment news show Liquid News
will also be available.
After
the conclusion of a three-month trial and with i-vu's nationwide
screen count increase, Βι¶ΉΤΌΕΔ Library Sales plans to extend the service,
enabling access to Βι¶ΉΤΌΕΔ programming in more salons throughout the
UK and in Europe.
"This
deal has enormous potential for Βι¶ΉΤΌΕΔ Library Sales" commented
Paul Maidment, Sales and Marketing Director. "It's testament
to the wide appeal of our content that we are able to distribute
it to such innovative new areas."
"Britons
spend about Β£4.1bn a year on hair and beauty, making 340m
visits to hair salons annually," states Mike Anstey, Managing
Director of i-vu ltd. "With an increasingly savvy audience,
the value of quality programming can not be underestimated. We are
extremely pleased to be working with the Βι¶ΉΤΌΕΔ as one of our content
providers."
Notes
to editors:
Βι¶ΉΤΌΕΔ
Worldwide licenses footage from the Βι¶ΉΤΌΕΔ's vast archive of award
winning programming from its London HQ and through its network of
regional offices in New York, Los Angeles, Toronto, Sydney and Tokyo.
It is also the exclusive global representative for the marketing
and licensing of the CBS News archive.
About
i-vu
i-vu is a leading media owner providing interactive digital screens
to the UK's leading hair salon chains. It was created in October
2002, when Managing Director Mike Anstey identified the need to
enhance 'dwell' time in hair salons and offer entertainment to the
clients. The i-vu team comes from a range of electronics and media
backgrounds. i-vu will be the largest interactive one to one screen
medium by the end of the year in the UK.
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