15.08.03 Circulation
up 6% for Βι¶ΉΤΌΕΔ Magazines
Βι¶ΉΤΌΕΔ
Magazines has seen overall circulation increase by 6% year on year
and 3% period on period, with Radio Times, eve, Top Of The Pops,
History, Gardeners' World, It's HOT! and Fimbles among the biggest
success stories in the latest round of official circulation figures.
Highlights
of the ABCs for January to June 2003 include:
- Radio
Times up year on year and period on period;
- eve
becomes fastest growing women's monthly period on period;
- Highest
ABC for two years for TOTP;
- Double
digit percentage increase for It's HOT!;
- Top
Gear retaining market leadership with UK newsstand and subscriptions
up;
- Record
circulation for History Magazine;
- Gardeners'
World further extending market leadership;
- Debut
ABC of over 120,000 for new pre-school launch Fimbles.
Says
Managing Director of Βι¶ΉΤΌΕΔ Magazines Peter Phippen: "This exciting
set of ABCs underlines just what we are achieving at Βι¶ΉΤΌΕΔ Magazines,
with year on year increases for titles ranging from Radio Times
to Girl Talk and eve to Top Of The Pops. And, as well as investing
in our existing portfolio of titles, we are launching and acquiring
new ones - all aimed at once again making Βι¶ΉΤΌΕΔ Magazines the fastest
growing consumer magazine publisher."
Radio
Times This
area of the business, under Publishing Director Marcus Arthur, encompasses
not just Radio Times itself but also all brand developments, including
new media and books.
Radio Times celebrates a year on year increase in circulation this
period - the first such rise for many years. Period on period, the
title is stable but this itself is a huge achievement as the previous
period included the 2.7 million-selling Christmas issue.
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2002
|
%
change yoy
|
Radio
Times
|
1,161,019
|
1,155,064
|
1%
|
In
her first year as Editor, Gill Hudson has dramatically improved
Radio Times. These changes have included carefully expanding listings
(radio and TV) to include the channels readers want to know about,
as well as adding more family-friendly pages and viewing symbols.
All of this has been about guidance - steering readers through the
confusion of scores of new channels, digital technology, and concerns
over suitable family viewing.
It
is this understanding of the multi-channel world that led Radio
Times to produce its first tailored edition for a third party in
its history. The launch of the ntl:home edition for cable customers
early this period has contributed to its circulation success this
period. ntl and Radio Times have several new marketing initiatives
planned over the next few months, to further increase subscriptions
to the title during 2003.
Brand
extensions have included placing Radio Times branded content on
Orange and Vodafone mobile phones - continuing the title's use of
cutting edge technology to find innovative ways of taking Radio
Times to new audiences. The title's excellent website, radiotimes.com,
has attracted 60,000 more users this period.
In
October, Radio Times publishes two new books - the latest edition
of the Radio Times Guide to Films plus its brand new Guide to TV
Comedy.
Says
Marcus Arthur, Publishing Director: "This has been one of the
most exciting periods for Radio Times and how appropriate that we
should celebrate circulation growth as we approach the title's 80th
birthday. Improvements to the magazine, taking account - as Radio
Times always has - of changes in broadcasting have been combined
with cutting edge technological brand extensions, confirming once
more that RT is much more than just a listings magazine and is as
much about looking forward as it is about celebrating its unrivalled
history."
Notes:
Radio Times will be 80 years old on 28 September. The first issue,
priced 2d (one third of a modern penny), sold 250,000 copies n It
is Britain's most profitable magazine n The Christmas issue is Britain's
best-selling magazine... and an integral part of a family Christmas.
Interests Group - History, Wildlife, Music, Top Gear, Good Food,
Gardeners' World, Gardens Illustrated Publishing
Director Ashley Munday is responsible for the Interests titles.
Βι¶ΉΤΌΕΔ Music Magazine and Gardens Illustrated record annual ABCs, announced
in February.
Βι¶ΉΤΌΕΔ
History Magazine celebrates its highest ABC ever. The magazine is
up period on period and year on year, having enjoyed another hugely
successful period. Subscriptions are up by 16% year on year. Highlights
have included the second Βι¶ΉΤΌΕΔ History Magazine Lecture before a 500-strong
audience, two `History Live!' supplements and headline-grabbing
editorial, including an interview with Education Secretary Charles
Clarke.
Says
Publisher Phil Callow: "Βι¶ΉΤΌΕΔ History Magazine is a continuing
success story, thanks to intelligent promotion and strong word of
mouth. But we are far from complacent and will be freshening up
History with a new-look from the November issue."
Βι¶ΉΤΌΕΔ
Wildlife Magazine celebrated its 40th birthday and was given a new-look
this period, based on the largest piece of research into the natural
history market ever carried out. Although the new-look, from the
June issue, came too late to impact upon this ABC, sales of subsequent
issues have been up by more than 30% on average year on year. In
addition, Wildlife has been inundated with requests for extra copies
of the free pocket guides covermounted bound into the new-look issues,
covering subjects such as British butterflies. The September issue
will carry a supplement jointly produced with the Ramblers Association.
Says
Phil Callow: "We are delighted with the impact of the new-look
for Βι¶ΉΤΌΕΔ Wildlife magazine. The stronger, more visual style we have
adopted is paying dividends."
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2002
|
%
change yoy
|
Βι¶ΉΤΌΕΔ
History Magazine
|
53,154
|
51,146
|
4
|
Βι¶ΉΤΌΕΔ
Wildlife Magazine
|
41,706
|
48,164
|
-13
|
Βι¶ΉΤΌΕΔ
Top Gear Magazine celebrates its 19th consecutive period as
market-leader, with newsstand sales up by 4%, and celebrates its
10th birthday next issue in fine form. New Editor Michael Harvey
took over in June and new Art Director Charlie Turner is about to
take up post. Together they will be making subtle changes to Top
Gear over the coming months, starting with a new more contemporary
page format for the magazine and a completely redesigned data section.
Says
Publisher Adam Waddell: "Newsstand sales are up by 4% and subscriptions
have broken through 20,000 - and all this before the effects of
the changes to be made under new editor Michael Harvey have been
felt. With sales pointing in the right direction and the brand stronger
than ever we are looking forward to a period of growth."
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2002
|
%
change yoy
|
Βι¶ΉΤΌΕΔ
Top Gear Magazine
|
144,583
|
150,747
|
-4
|
Βι¶ΉΤΌΕΔ
Good Food magazine extends its market-leading position with
a stable ABC year on year and has boosted subscriptions by 16% year
on year and increased active purchase by 4% to 98% of copies. The
title's period on period fall reflects the fact that the previous
period included the big-selling Christmas issue. This period also
saw the publication of another one-shot spin-off from the monthly
magazine: Βι¶ΉΤΌΕΔ Good Food Pasta Cookbook.
Says
Publishing Director Ashley Munday: "Good Food remains the biggest
and most successful food magazine brand in the UK. Despite increasing
activity in the market, the title has seen growth in subscriptions
and active purchase this period and has extended its market lead."
With
Good Food's strong position as market-leader secure, Βι¶ΉΤΌΕΔ Magazines
is to launch a new food title, codenamed `Project Olive', later
this year, with other potential titles to follow.
Says
Ashley Munday: "We are going to use the strength and talent
that we have in the food market to grow our position still further
with the launch of Project Olive and other potential launches next
year."
Βι¶ΉΤΌΕΔ
Gardeners' World magazine continues to lead the category in
fine form, delivering a year-on-year circulation increase of 3%.
Coinciding with the fantastic response to this spring's new line-up
on the Βι¶ΉΤΌΕΔ Gardeners' World TV, the brand is growing ever stronger.
Sales
have been boosted by a series of strongly themed and promoted issues,
such as Cottage Gardens and Perfect Pots, together with new and
innovative ways of capitalising on the title's seasonal peak and
encouraging greater impulse purchase. Gardeners World now has record
numbers of subscribers, with 8% year on year growth taking the total
to more than 120,000 for the first time.
Three
issues of Βι¶ΉΤΌΕΔ Gardeners' World's sister publication, Βι¶ΉΤΌΕΔ Easy
Gardening, were also published this spring with great success.
The title will announce its debut ABC next period, when Βι¶ΉΤΌΕΔ Magazines'
other gardening title, Gardens Illustrated, will announce
its annual ABC.
Says
Publisher Dominic Murray: "Βι¶ΉΤΌΕΔ Gardeners' World has strengthened
its market-leading position this period, adding sales while also
successfully publishing a sister title aimed at a new audience.
We'll be looking to grow the category still further in the future."
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2003
|
%
change yoy
|
Βι¶ΉΤΌΕΔ
Good Food magazine
|
324,473
|
323,764
|
0.2
|
Βι¶ΉΤΌΕΔ
Gardeners' World magazine
|
360,236
|
350,064
|
3
|
Notes:
Βι¶ΉΤΌΕΔ History Magazine was launched in April 2000 and has already
won two BSME awards for Editor Greg Neale n Wildlife's Editor Rosamund
Kidman celebrated 20 years at the helm this period and Sir David
Attenborough was among the guests at her surprise party n An Arabic
version of Top Gear Magazine is published under licence in a number
of Middle Eastern territories - from this period, including Iraq
n Good Food is a huge seller at Christmas. When combined with one-shot
Βι¶ΉΤΌΕΔ Good Food Vegetarian Christmas, sales exceeded 550,000 for the
2002 issue n Gardeners World sells more than all its competitors
on the newsstand combined.
Women's Group - eve, Good Βι¶ΉΤΌΕΔs, Βι¶ΉΤΌΕΔs & Antiques Publishing
Director Jo Morrell is responsible for Βι¶ΉΤΌΕΔ Magazines' Women's titles.
With
circulation up by 10% year on year and 8% period on period; newsstand
sales by 10% year on year and subscriptions by an incredible 81%
year on year, eve magazine is now firmly established as one
of the fastest growing women's titles in the UK.
The
secret of eve's success? Recognising what women in their 30's really
want, offering a place of inspiration and fulfilment in the lives
of British women, and spotting a real shift in attitudes away from
outer desires towards inner needs. The regular opener 'women doing
their own thing' sets this tone and has become one of the most popular
features of the magazine.
eve
listens to its readers. The magazine boasts a vast reader panel;
it's panelists in constant touch with the editorial team to contribute
ideas and opinions. From fashion to food to homes to health, eve
is delivering with pinpoint accuracy what readers really want from
their magazine.
Other
highlights this period include an immensely successful find the
'Face of Eve' campaign, recognising the glamour that comes with
the confidence you gain after hitting 30; and a ground breaking
promotions strategy focusing on quality and relevance, with eve
becoming the first British women's glossy to covermount a DVD.
Says
Publishing Director Jo Morrell: "Our readers are incredibly
evangelical about eve. They like the fact that we reflect every
facet of their personalities and appreciate that they increasingly
value themselves and each other more for their experiences than
possessions. Sure we have the UK's authoritative writers, the best
beauty editors and the most gorgeous fashion in the business but
we also don't take life too seriously and we aim to inspire. This
tone is uniquely eve. And it's a mix that advertisers love.
"Our
priority now is to continue to increase circulation and we will
be working to make every pound of marketing spend work for us as
we spread the word about eve: the UK's fastest growing women's monthly."
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2002
|
%
change
|
eve
|
131,157
|
119,102
|
10
|
Βι¶ΉΤΌΕΔ
Good Βι¶ΉΤΌΕΔs magazine
|
106,002
|
125,420
|
-16
|
Βι¶ΉΤΌΕΔ
Βι¶ΉΤΌΕΔs & Antiques magazine
|
151,307
|
160,635
|
-6
|
The
redesign of Βι¶ΉΤΌΕΔ Βι¶ΉΤΌΕΔs & Antiques this period under new
editor Mary Carroll has quickly paid dividends, with a 1% increase
period on period - the title's first for five years. The title is
maintaining its position in the marketplace against key competitors.
Sister title Βι¶ΉΤΌΕΔ Good Βι¶ΉΤΌΕΔs will be next to undergo change,
when new editor Lisa Allen joins in the autumn, and the title has
boosted subscriptions by 34% and active purchase by 9% year on year.
Says
Publisher Brian Whittaker: "Βι¶ΉΤΌΕΔs & Antiques has turned
a significant corner this period, not only maintaining its position
in a market that has remained as fiercely competitive as ever but
also seeing some well-deserved growth. With Good Βι¶ΉΤΌΕΔs we have put
in place some solid foundations for growth ahead of the new editor
joining."
Notes:
eve was launched in August 2000 and is the only surviving title
out of five women's magazines to launch that year n Βι¶ΉΤΌΕΔs &
Antiques celebrated its tenth birthday in January, while Good Βι¶ΉΤΌΕΔs
was five years old in March.
Youth & Children's Publishing
Directors Jaynie Bye and Toni Round are responsible for teenage
titles Top Of The Pops and It's HOT!; pre-teen titles such as Girl
Talk and a new range of Disney-branded magazines; educational titles
including Βι¶ΉΤΌΕΔ Learning is Fun! and pre-school magazines such as
Βι¶ΉΤΌΕΔ Toybox, Tweenies and newcomer Fimbles.
Top
Of The Pops Magazine is up by 7% year on year and 3% period
on period and records its highest ABC for two years, extending its
record lead over its nearest pop rival to more than 100,000 and
out-performing other teen titles.
The
magazine, which celebrated its 100th issue this period, has continued
to stay close to what its readers want - research consistently confirming
that they think it is the funniest magazine with the best exclusives
and insider gossip. Top Of The Pops' circulation has remained undented
by a new entrant to the market and other activity by competitors.
Stablemate
It's HOT!, launched in April last year, has done even better,
with an 11% period on period increase and 12% year on year increase
compared to the publisher's statement based on audited sales of
the first three issues.
Says
Publisher Alfie Lewis: "It's HOT! has been a hugely successful
launch and its double-digit circulation growth is a tremendous achievement.
The magazine's unique features, such as celebrity comic strips,
plus easily digestible layout and attractive design have attracted
readers from long established titles, which we now have within our
sights."
"The
Top Of The Pops brand remains powerful and popular. The magazine
has now been market-leader for six and a half years - a position
that is strengthened with this new ABC - and the publication of
Top Of The Pops Magazine's 100th issue in June was another landmark.
Our formula for continued success will be to stay in touch with
our readers and keep giving them exactly what they want."
In
pre-teen, Βι¶ΉΤΌΕΔ Magazines' well-established Girl Talk saw circulation
increase by 2% year on year and maintained its position as market-leading
pre-teen girls magazine, despite increased competition in the `tweenage'
market. The title underwent the biggest redesign in its history
towards the end of the period, which should result in even more
success next time.
Says
Publishing Director Toni Round: "It is great to see Girl Talk
enjoying renewed circulation success in the face of the stiff competition
it now faces. Our investment, both in terms of editorial and marketing,
has paid dividends and the title's redesign has succeeded in attracting
more readers."
Girl
Talk was joined by a new sister title this period - Popgirl
- but the title will not have an ABC until February, alongside the
other new launch: Action Hero, aimed at boys aged four to
seven.
Βι¶ΉΤΌΕΔ
Magazines' pre-teen Disney portfolio recorded total circulation
of more than 145,000 following the launch of Disney's Explorer
last November. Meanwhile, a new title, Disney's Animated Adventures,
launched on 6 August and other new launches are in the pipeline.
Says Toni Round: "We're thrilled to be working with Disney
and will be launching new titles in partnership with them, following
the debut earlier this month of Disney's Animated Adventures. We
also have exciting plans for building the circulation of the existing
portfolio."
Together,
Βι¶ΉΤΌΕΔ Magazines' pre-school and educational titles sold more than
a million copies this period, with the three educational titles
- Βι¶ΉΤΌΕΔ Learning is Fun! and Βι¶ΉΤΌΕΔ The Magic Key for five
to sevens, and Βι¶ΉΤΌΕΔ Toybox Teach Me, for pre-school children
- together selling 150,000.
In
pre-school, Βι¶ΉΤΌΕΔ Magazines has the top six titles. Newcomer Fimbles,
launched in November, records a debut ABC of 120,594 and immediately
becomes the UK's third best selling pre-school magazine. Βι¶ΉΤΌΕΔ
Toybox holds onto its number one position with sales of 177,864.
Says
Toni Round: "For Fimbles to be such an instant hit is
tremendous and demonstrates how Βι¶ΉΤΌΕΔ Magazines is able to constantly
refresh the market with new and exciting launches, whilst successfully
managing the more established titles such as Teletubbies and Noddy."
Further
evidence of Βι¶ΉΤΌΕΔ Magazines' expertise in the pre-school market will
be seen with next month's launch of My First Magazine. The
company is teaming up with Dorling Kindersley, publishers of children's
non-fiction books, to create this unique developmental title for
children aged two to five. The 24-page four-weekly magazine, priced
Β£1.50 launches on 24 September.
Title
|
ABC
Jan-Jun 2003
|
ABC
Jan-Jun 2002
|
%
change yoy
|
Top
Of The Pops
|
252,410
|
235,007
|
7
|
It's
HOT!
|
115,163
|
104,015
(Jul-Dec 2002)
|
11
(pop)
|
Girl
Talk
|
84,515
|
83,280
|
2
|
All
pre-teen, educational, pre-school, titles
|
1,340,493
|
1,228,849
|
9
|
Notes:
Βι¶ΉΤΌΕΔ Magazines is the UK's leading publisher of children's magazines
n Top Of The Pops has sold more than 30 million copies since its
launch in March 1995 n It's HOT! replaced Live & Kicking Magazine
in 2002 and is selling 50% more copies than its predecessor n Girl
Talk was launched in 1995 - long before its competitors n Βι¶ΉΤΌΕΔ Magazines
established the new genre of pre-school magazines back in 1990 -
although it is a market that sees characters come and go, Noddy
magazine is still a hit more than a decade later.
|