05.06.03
Teletubbies
and TOYS "R" US take the world by storm
In
a global relationship spanning Japan, Australia, Germany, Austria,
Switzerland and the UK, Teletubbies and TOYS "R" US have
joined forces across a number of countries to bring a range of Teletubbies-centred
activities to children.
TOYS
"R" US, one of the world's leading retailers of toys,
children's apparel, and baby products, currently sells merchandise
through 1, 608 stores worldwide.
Teletubbies,
ΒιΆΉΤΌΕΔ Worldwide's most successful children's global brands, has been
sold to 113 countries including China, Japan and India.
In
Japan: all 139 nationwide TOYS "R" US stores will be selling
Teletubby products by August 2003. 86 stores will have Teletubbies
display areas and links to Japanese broadcaster Kids Station. The
remaining 53 will feature Teletubbies beanies and other toy ranges.
In
Germany, Austria and Switzerland: TOYS "R" US is the exclusive
stockist for the new range of Tomy Teletubbies plush toys and is
supporting Teletubbies with a new in-store activity Spiel &
SpaΓ Tour 2003. The tour kicked off to tremendous success
in Ulm on 15th May where over 14,000 people attended over four days.
Norbert
LeΓmann, Divisional Merchandise Manager TOYS "R"
US Germany says: "The interest and enthusiasm of the children
and their parents have simply overwhelmed us. With the Teletubbies
Spiel & SpaΓ Tour we are happy to offer a real attraction
to our clients and a play event which is only available at TOYS
"R" US."
The
tour will take in 15 stores across Germany, Austria and Switzerland,
ending in Vienna on 23rd August. Toys "R" Us is supporting
the tour with a marketing programme which includes ads, flyers,
posters, vouchers and in-store displays across all German stores
throughout the summer.
The
tour features props and displays from the Teletubbies programme
and interactive features including Noo-noo rides, photo corner,
Po's scooter ride. Selected larger stores will also feature an outside
inflatable play area and dome.
In
Australia: TOYS "R" US has sited a number of Teletubby
'feature' shops within its stores across the country and this activity
will be supported by promotions and catalogue features.
In
the UK: from May to October 2003 in all 64 TOYS "R" US
branches, Teletubbies is a major presence in a ΒιΆΉΤΌΕΔ feature wall.
This promotion will be supported by a ΒιΆΉΤΌΕΔ summer bus tour, featuring
the Teletubbies, as well as window posters, in-store colouring competitions
and advertising across a range of ΒιΆΉΤΌΕΔ pre-school magazines.
The
pre-school brand is further supported in the UK by a year-long marketing
initiative, spearheaded by the launch of Teletubbies A Guide for
Parents. Aimed primarily at new parents, the glossy 16-page Guide
demonstrates in an informative and engaging way why children love
the Teletubbies, with contributions from the programme's creators,
Anne Wood and Andrew Davenport and from recognized journalists in
the child development field.
Teletubbies,
produced by Ragdoll, aimed at a pre-school audience of babies and
toddlers never before catered for. It is the most innovative and
boldest pre-school television programme ever and is now firmly established
as one of the leading pre-school programmes in the world.
Ragdoll
licenses Teletubbies in the Americas, where TOYS "R" US
is the exclusive manufacturer and distributor of all new Teletubbies
plush product through to the end of 2003. Toys "R" Us
stores across the continent feature dedicated Teletubbies areas
with unique signage drawing attention to the exclusive merchandise.
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