13.05.03
First
ever Guide to Teletubbies for new parents
Βι¶ΉΤΌΕΔ
Worldwide has unveiled a year-long marketing initiative for one
of the leading pre-school brands in the world, Teletubbies, produced
for Βι¶ΉΤΌΕΔ by Ragdoll. Βι¶ΉΤΌΕΔ Worldwide will spearhead its campaign with
the launch of Teletubbies A Guide for Parents in June.
Aimed
primarily at new parents, the glossy 16-page Guide demonstrates
in an informative and engaging way why children love the Teletubbies,
with contributions from the programme's creators, Anne Wood and
Andrew Davenport and from recognized journalists in the child development
field. From June, it will be available free with July's issue of
Mother & Baby magazine (the UK's best-selling baby magazine).
In September, a second burst of activity will see the Guide distributed
through Βι¶ΉΤΌΕΔ Teletubbies magazine - a leading pre-school magazine
with a circulation of over 100, 000.
Teletubbies
senior brand manager Annette Hind says, 'The Guide forms part of
a wider brand communication strategy that seeks to consolidate Teletubbies'
position as market leader in the competitive pre-school arena. With
an average of 600,000 babies born every year in England and Wales*,
the children's industry sees a fast annual turnover of consumers.
So it is important for us to maintain an ongoing dialogue with new
parents who want to know what makes the programme so special."
A version
of the Guide will also be inserted in the new Βι¶ΉΤΌΕΔ "Meet the
Teletubbies" video and DVD, both released 30th June. Βι¶ΉΤΌΕΔ Worldwide
will be supporting the publication of the Guide with further distribution
opportunities and PR activity throughout the summer.
Teletubbies
is the most innovative and the boldest pre-school television programme
ever. It is aimed at a pre-school audience of babies and toddlers
never before catered for, and prompted a wealth of debate and discussion.
Teletubbies is now established as one of the leading pre-school
programmes in the world.
*
Office of National Statistics
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