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27 November 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



19.05.03

Βι¶ΉΤΌΕΔ Magazines launch for Royal Opera House


Βι¶ΉΤΌΕΔ Magazines has won a prestigious contract from the Royal Opera House to produce a new magazine aimed at keeping its members up to date on news and performance information.


About the House will be produced five times a year and directly mailed to over 30,000 Friends and other members of the Royal Opera House, beginning with the first issue in mid June 2003. The perfect-bound title will provide information and features covering the whole range of activities from the companies of The Royal Opera, The Royal Ballet, ROHΒ² , Education and Access and specific membership events


As well as providing invaluable details about future productions and programmes in both opera and ballet, the magazine aims to encourage ticket sales and membership renewal for the House. It will also offer details about exclusive discounts and tickets to attend open rehearsals. Features will demonstrate the role of Friends (and their donations) in the outreach and educational work undertaken by the House.


Ashley Munday, Publishing Director for Βι¶ΉΤΌΕΔ Magazines' Interests Group, said: "The Royal Opera House's decision to award the publishing of About the House to Βι¶ΉΤΌΕΔ Magazines provides a major endorsement of our growing partner publishing reputation and is a reflection of the huge editorial resources and talent we have within our specialist interest titles and arts group in particular."


In 1999, Βι¶ΉΤΌΕΔ Worldwide published a souvenir one-shot magazine to mark the reopening of the Royal Opera House in Covent Garden and handled the international distribution of broadcasts to celebrate the occasion. Βι¶ΉΤΌΕΔ Worldwide entered into a joint venture with the ROH, with a significant investment agreement for distribution and licensing rights for broadcast and audio-visual productions, and went on to release opera and ballet DVDs in conjunction with the Royal Opera House.

About the House is the fourth major launch from Βι¶ΉΤΌΕΔ Magazines this year. In April there was Radio Times spin-off Smart TV and Pop Girl and, on 8 May, another children's title: Action Hero.


Notes to Editors:
Since 2000, Βι¶ΉΤΌΕΔ Magazines has published a 36-page magazine for London's South Bank Centre, which incorporates the Royal Festival Hall. Over 100,000 thousand copies of southbank are distributed each month.




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