06.05.03
Βι¶ΉΤΌΕΔ
format to find the greatest German
German
public broadcaster ZDF is to repeat the success of Βι¶ΉΤΌΕΔ's 'Great
Britons' and ask the nation: "Who is the greatest German?"
ZDF licensed the format of the interactive show from Βι¶ΉΤΌΕΔ Worldwide,
the commercial arm of the Βι¶ΉΤΌΕΔ, and is to launch the nation-wide
debate later this year. 'Unsere Besten,' ('Our best'), the current
working title, will be co-produced in Germany by ZDF, Βι¶ΉΤΌΕΔ Worldwide
and Hamburg based production company MME.
'Great
Britons' led to months of lively public debate in the UK as the
British audience put forward their candidates for the top 100, watched
the top 10 being advocated by well-known Brits and finally cast
their vote for the 'Greatest Briton' of all time. The widespread
interest was reflected by high ratings, with the final attracting
more than three million viewers.
'Unsere
Besten' will follow the format of the Βι¶ΉΤΌΕΔ show, with a proposed
two-month nomination process and a launch programme to present the
top 100 and introduce the top 10. Each of the nation's ten favourites
will be backed and promoted by a famous German over five consecutive
episodes and a special programme will be devoted to the grand finale.
Viewers
will be able to cast their votes - from the initial top 100 through
to the final - by telephone, SMS and through the Internet.
Mark
Young, managing director Βι¶ΉΤΌΕΔ Worldwide, Europe, Middle East, India
& Africa, said: "This is our first co-production of an
entertainment format with ZDF, and the concept could not have found
a better home in Germany. It will be a very exciting show, if you
only think of all the strong candidates: Goethe, Bach, Luther, or
perhaps Marx, or Gottlieb Daimler or even Franz Beckenbauer?"
Dr.
Thomas Bellut, Programm Director of ZDF, added: "Unsere Besten"
will be educational as well as highly entertaining. To let the audience
vote for the greatest German in history will be one of ZDF's top
events at the end of the year."
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