29.04.03
Cover
to Cover Cassettes to publish next Harry Potter audiobook
Cover
to Cover Cassettes Ltd is proud to announce it will be publishing,
on 22 September, Harry Potter and the Order of the Phoenix in audio
book format.
The
audio book will be supported by a major above and below the line
marketing campaign funded by a substantial six-figure budget. Rachel
Stammers, Sales & Marketing Director, said, "We are delighted
to have the opportunity to market such a fabulous audiobook, read
by Stephen Fry with such brilliance. We are producing fresh new
theft-proof point of sale displays featuring dummy product for retailers
who are concerned about the high value of this desirable item, and
this will be seen everywhere throughout the retail sector. There
is no doubt that this is going to be the biggest phenomenon to hit
the audiobook market ever".
The
award-winning Harry Potter audio books, read by Stephen Fry, are
the UK's best selling audio books of all time, and the publication
of Harry Potter and the Order of the Phoenix will take the number
of units sold to well over the million mark.
Cover
to Cover Ltd is an imprint of Βι¶ΉΤΌΕΔ Audiobooks. Paul Dempsey, Managing
Director of Βι¶ΉΤΌΕΔ Audiobooks, expanded: "We are thrilled to be
publishing the next Harry Potter book. Expectations are high fuelled
by the huge interest in the product in the marketplace. And this
publication underlines our commitment to both increasing awareness
of audio books generally, and building a list of highly prized children's
books on audio."
Stephen
Fry, who will be in the studio in July after completing work on
his new film Bright Young Things, has described the recording process
as "like swimming in chocolate".
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