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24 September 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



11.04.03

Ratings soar as viewers turn to Βι¶ΉΤΌΕΔ World for Iraq coverage


Βι¶ΉΤΌΕΔ World, the Βι¶ΉΤΌΕΔ's commercially funded 24-hour international news and information channel, has proved a popular choice around the world with viewers wanting to be kept up to date and informed about the war on Iraq. The most recent research available from several markets indicates that Βι¶ΉΤΌΕΔ World is increasing its reach and share around the world:

  • In Australia audience share has multiplied seven times - the fastest growth of any channel surveyed
  • In India audience reach doubled in the first few days of the conflict
  • In South Africa audience share for Βι¶ΉΤΌΕΔ World in multi-channel homes has quadrupled
  • Twenty terrestrial broadcasters are now carrying breaking news from Βι¶ΉΤΌΕΔ World increasing the number of homes receiving the channel by 77.4 million

In Australia, where Βι¶ΉΤΌΕΔ World is now available in 1.5 million homes across all platforms (FOXTEL, Optus and Austar), the latest research by AC Nielsen (23-29 March) shows that audience share has increased by 750% in just two weeks. Audience reach is also at record levels with research showing it is 44% higher than the previous record (week of September 11th) and represents the fastest growth rate for any channel reported by AC Nielsen.


In India, recent research by TAM indicates that Βι¶ΉΤΌΕΔ World's audience reach went up to 10 million viewers in one three-day period (20th-22nd March 2003) more than double the usual number. During this period, the channel's market-share equalled that of CNN and CNBC put together among up-market people and all individuals in terms of number of viewers who tuned-in to the channel since the outbreak of the Iraq crisis. The Peoplemeter data showed an overall increase in news viewing and Βι¶ΉΤΌΕΔ World in particular showed a remarkable jump of 108% in reach and 85% increase in time-spent on the channel among upmarket people.



Recent Peoplemeter data from other markets includes South Africa where audience share for Βι¶ΉΤΌΕΔ World in multi-channel homes is up by 400% . In the USA, PBS stations carrying Βι¶ΉΤΌΕΔ World News bulletins reach over 80% of homes and in Dallas viewing to the PBS Channel 2, which has been showing Βι¶ΉΤΌΕΔ World coverage virtually full-time, is recording four times the usual station level of viewers.


Terrestrial broadcasters around the world, including NHK (Japan), ATV (Hong Kong), CTITV (Taiwan) and SABC (South Africa) have signed agreements to broadcast Βι¶ΉΤΌΕΔ World's breaking news thereby extending the channel's reach even further. A potential 77.4 million free-to-air terrestrial households now have access to the channel's additional continuous news output, on top of the channel's ordinary distribution of 254 million households globally.


Commenting on the latest audience data Jonathan Howlett, Director of Airtime Sales, Βι¶ΉΤΌΕΔ World, said; "Βι¶ΉΤΌΕΔ World has always done well in attracting upscale audiences and particularly those interested in international news. This latest data demonstrates that international events are important for a growing proportion of people and that substantially more viewers are turning to Βι¶ΉΤΌΕΔ World for its balanced and impartial reporting of unfolding events in the Gulf. Coupled with the flood of very positive viewer comments we have been receiving via e-mail over the past few weeks, this paints a very strong picture for Βι¶ΉΤΌΕΔ World as the international news source of choice for global TV audiences."


In the weeks since the war in Iraq began, Βι¶ΉΤΌΕΔ World has been providing rolling news coverage including live reports from the channel's network of Βι¶ΉΤΌΕΔ News correspondents, studio interviews with key international commentators and politicians as well resuming selected programming such as Asia Today and HARDtalk specials.


Notes to Editors:
Βι¶ΉΤΌΕΔ World, the Βι¶ΉΤΌΕΔ's commercially funded international 24-hour news and information channel, is owned and operated by Βι¶ΉΤΌΕΔ World Ltd., a member of the Βι¶ΉΤΌΕΔ's commercial group of companies. Reaching 254 million homes in over 200 countries and territories worldwide (100 million 24-hour homes), Βι¶ΉΤΌΕΔ World launched its present format in 1995 and is funded by advertising and subscription. For further information on how to receive Βι¶ΉΤΌΕΔ World, download schedules or find out more about the channel go to www.bbcworld.com



Approximately 200 people are currently deployed for the Βι¶ΉΤΌΕΔ News operation in the Gulf, the Βι¶ΉΤΌΕΔ's largest overseas deployment ever. All staff have attended hostile environment prior to departure


Regional correspondents are: Nik Gowing (Doha, Qatar), Lyse Doucet (Amman, Jordan), Jon Sopel (Kuwait), Annita McVeigh and Mishal Husain (Washington)


Among those deployed with the British and US military and at key sites in the region are: John Simpson (Northern Iraq), Rageh Omaar and Paul Wood (Baghdad), Caroline Wyatt and Hilary Andersson (with the British military in Kuwait), Gavin Hewitt (with the US military in Kuwait), Nicholas Witchell and Paul Adams (Qatar).




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