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24 September 2014
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Βι¶ΉΤΌΕΔ Worldwide Press Releases



17.03.03

Βι¶ΉΤΌΕΔ Worldwide brings Celebdaq to Cannes


Across the country people are discussing whether J Lo's share price is going up or down. Should they keep or bin Jude Law? Should they buy shares in the Royal Family? Yes, it's Celebdaq the celebrity stock exchange - and Βι¶ΉΤΌΕΔ Worldwide, the commercial consumer arm of the Βι¶ΉΤΌΕΔ, is launching the Celebdaq TV format and interactive website Celebdaq Exchange at MIPTV 2003 (24-28th March 2003).


Internationally, broadcasters will take the format and insert their own celebrities, sports personalities and media babes to create their own unique stock exchange and television show.


Celebdaq Exchange allows users to buy and sell shares in superstars, screen idols and media "hangers-on" to build up their own celebrity portfolio. Celebdaq TV functions in exactly the same way as a business programme, analysing the financial markets, and updating the players on the latest share prices on the website and revealing the week's biggest dividend payments.


Colin Jarvis, Director of Programming & Operations Βι¶ΉΤΌΕΔ Worldwide said: "Celebdaq is the talk of the UK - you can not walk in to any workplace around the country without hearing who's buying shares in whom. It is a truly interactive and unique idea and Βι¶ΉΤΌΕΔ Worldwide expects great things from the format."


Celebdaq Exchange launched in the UK in July 2002 and has gathered acclaim, praise and over 250,000 devotees. Celebdaq TV hosted by former Βι¶ΉΤΌΕΔ business reporter Patrick O'Connell launched on Βι¶ΉΤΌΕΔ THREE in February 2003.




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