10.03.03
Audiocall
helps Βι¶ΉΤΌΕΔ viewers to lose weight
Audiocall
has teamed up with Βι¶ΉΤΌΕΔ television to manage its direct response
promotion to accompany Diet Trials, a new series covering a major
study into diets.
Diet
Trials represents the biggest study of its kind, involving 300 volunteers
from across Britain, who are testing four of the UK's best-known
weight-loss programmes: The Slim-Fast Plan, Weight Watchers Pure
Points Programme, Rosemary Conley's 'Eat Yourself Slim' Diet and
Fitness Plan and Dr Atkins' New Diet Revolution.
In
addition, members of the public will be encouraged to attend off-air
Diet Trials events on 5-6 April, where they can approach health
advisors on health and fitness issues. The Βι¶ΉΤΌΕΔ plans to contact
attendees at a later stage to follow-up their progress.
Viewers
will be invited to obtain a support pack and interact further in
the series by dialing the dedicated phone number (08705 100 770)
that is being promoted in the programmes and on the website .
The pack will contain a diet diary, pedometer and fridge magnet
for Β£6.99. Audiocall is handling the telephone response and
lines will stay open until the end of April.
The
study, being carried out by the University of Surrey, in collaboration
with four other academic centres, will monitor the volunteers' weight
and body-fat loss, health, fitness and sense of well being over
a six-month period. The results will then be collated and viewers
will discover which diet works for which person and who has lost
the most weight.
Riccardo
Donato, Audiocall General Manager, said: "Providing this DRTV
solution for this unique project represents an effective way of
extending the editorial content and connecting with a wider audience.
Diet Trials will capture the public's imagination and compel them
to get involved further, via the support pack and events."
Diet
Trials starts on Sunday 16 March at 6pm on Βι¶ΉΤΌΕΔ1, then airs every
Monday to Friday at 7pm until 2 April. An accompanying book is also
available from Βι¶ΉΤΌΕΔ Books.
Notes
to editors:
Audiocall is part of Βι¶ΉΤΌΕΔ Worldwide Limited and provides integrated
response handling services, including phone-in competitions, televotes,
SMS services, appeal lines, information lines, DRTV services and
web response services. Clients include Channel 4, five, Βι¶ΉΤΌΕΔ Broadcast,
Βι¶ΉΤΌΕΔ Worldwide, ITV, digital and satellite channels and advertising
agencies. You can find out more about Audiocall at .
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