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24 September 2014
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Â鶹ԼÅÄ Worldwide Press Releases



24.02.03

Hyacinth Bucket gets an Indian makeover


On the eve of Â鶹ԼÅÄ Showcase 2003, Â鶹ԼÅÄ Worldwide has concluded a major new production deal with Star Plus, IndiaÂ’s number one cable and satellite channel, to make 26 episodes of the global hit comedy Keeping up Appearances in Hindi, with an all Indian cast.


Set to reach a potential audience of more than 40 million viewers across India, the series will be produced by Â鶹ԼÅÄ Worldwide and Indian production company Chrysalis Films for Star Plus in Mumbai. Production begins in March 2003, for a scheduled broadcast in summer 2003.


Script changes will see Keeping up Appearances become Kauva Chala Hans Ki Chaal (working title) - which literally translates as “The crow who tries to walk like a peacock.” The series will be set in Mumbai, India’s urban heartland - a far cry from Royal Leamington Spa, where the original series was set.


Peter Mukerjea, CEO of Star Plus India said, "We continue to be attracted to the Â鶹ԼÅÄÂ’s light entertainment offering and after our success with Kamzor Kadii Kaun (The Weakest Link) and Ji Mantriji (Yes Minister) we look forward to the Indian version of Keeping up Appearances, which will be perfect for our viewers. With the quality of Â鶹ԼÅÄ programmes, and the reach of the Star network to the Indian population, we are confident we will continue to be the pace setter in AsiaÂ’s digital economy."


Monisha Shah, Head of Africa and South Asia Â鶹ԼÅÄ Worldwide, who brokered the deal, added, "Every society has its version of competing, or ‘keeping up with the JonesÂ’, and this Indian adaptation will take a humorous look at the emerging "have money, will flaunt it" mantra of urban India. This deal is another major step forward by Â鶹ԼÅÄ Worldwide in its strategy of successfully delivering format-based local productions in various regions across the world."


Hyacinth Bucket, the overbearing and rambunctious social climber made infamous by Patricia Routledge, has become ‘Bulbul Sand’, and will be played by veteran Indian actress Ketaki Dave. Ketaki is famous throughout India for her TV and theatre roles and several Gujarati movies. Richard, Hyacinth’s hen-pecked and long-suffering husband becomes ‘Madan Sand’ and is played by Manish Chaudhari.


Bulbul Sand aspires to be a cosmopolitan sophisticate - desperate to keep up with her middle class neighbours. And, as in the UK version, her path to social greatness is thwarted by ‘Champak’ (Onslow), her no good slob of a brother-in-law, who likes nothing better than watching TV and eating samosas, and ‘Koel’ (Rose), her short skirt-wearing sister who is always on the look out for ‘Mr. Right’.


As Hyacinth is Bucket, pronounced ‘bouquet’ Bulbul’s second name is Sand, pronounced Saaand, meaning ‘male buffalo’. Bulbul of course anglicises the name to sand, as in ‘beach.’ Other changes have been made for Indian audiences - in the UK version Hyacinth and company are all ready to collect their pensions, however in the Hindi version the cast are at least a generation younger and straight-laced next door neighbour Emmett is now ‘Anjum’ an aspiring Indie rock star.


Sunil Shanbag, producer of the Indian version said, "The show is set to change the way comedy is perceived in India. We hope the series will firmly establish that comedy need not depend on someone slipping on a banana skin, but can have well-plotted scripts, rich characters, and genuinely funny situations."


The new version of Keeping up Appearances follows the success of the Hindi version of Yes Minister, or Ji Mantriji, which saw the halls of Whitehall transformed into the parliamentary corridors of New Delhi. The series transmitted on Star Plus in April 2001 to excellent ratings and reviews.


The original UK version of Keeping up Appearances, made famous by Patricia Routledge, is one of Â鶹ԼÅÄ WorldwideÂ’s best selling comedies and has to date been licensed to more than 45 countries around the world from as far afield as Denmark, Canada, Israel, Botswana, Latvia, Namibia, Norway, Gambia, Egypt, Barbados, Turkey, Zimbabwe, Singapore, Iceland and Spain.


Roy Clarke, who also wrote Open all Hours and Last of the Summer Wine, wrote the series.


Notes to Editors:
Â鶹ԼÅÄ Showcase (24-27th February 2003) is the worldÂ’s largest television programme market hosted by a single broadcaster. Hosted by Â鶹ԼÅÄ Worldwide in Brighton, the market attracts more than 460 television programme buyers, from as far afield as Australia, America, Japan, Singapore, Chile, Thailand, India, Eastern Europe and South Africa, and representing more than 100 broadcasters in over 50 countries. Â鶹ԼÅÄ Showcase will offers more than 1500 hours of programming across comedy, natural history and science to childrenÂ’s, drama, sport, news and factual. The market is expected to generate in the region of £50 million for Â鶹ԼÅÄ Worldwide.


In addition to Keeping up Appearances Â鶹ԼÅÄ Worldwide actively markets formats of classic comedy shows such as Yes Minister, Yes Prime Minister, Fawlty Towers, DonÂ’t Wait Up, Waiting for God, Only Fools and Horses and One Foot in the Grave.




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