Βι¶ΉΤΌΕΔ

Explore the Βι¶ΉΤΌΕΔ
This page has been archived and is no longer updated. Find out more about page archiving.

29 October 2014
Press Office
Search the Βι¶ΉΤΌΕΔ and Web
Search Βι¶ΉΤΌΕΔ Press Office

Βι¶ΉΤΌΕΔ Βι¶ΉΤΌΕΔpage

Contact Us


Βι¶ΉΤΌΕΔ Worldwide Press Releases



16.01.03

Top of the Pops promotion with Robinson's soft drinks offers "bespoke" CD to fans


A joint promotion running early this year between Top of the Pops and soft drinks brand Robinson's will offer pop fans the chance to select up to ten of their own tracks for a unique "bespoke" CD featuring hits from four decades, in a deal announced by Βι¶ΉΤΌΕΔ Worldwide's Adult Licensing team.


The promotion, which launches at the end of January, will feature an on-pack offer on three squash brands - Special R, Fruit & Barley and Original. In-store promotion will run for eight weeks, with an estimated 25 million packs featuring the offer during a 12 month sales period.


Consumers taking part in the promotion will select their favourite tracks from a list of well-known hits put together by Βι¶ΉΤΌΕΔ Music, and, at a cost of Β£6.99 plus four bottle tops (plus P and P), will receive a personalised CD featuring their chosen tracks.

Siobhan Williamson, Head of Global Adult Licensing at Βι¶ΉΤΌΕΔ Worldwide, which negotiated the deal, said: "We're very happy with the partnership, and especially pleased with the added value we've been able to offer music fans. It is an innovative brand extension that increases exposure for Top of the Pops and leverages Βι¶ΉΤΌΕΔ Worldwide's strength as a multi-platform media company".


The deal involves the use of Top of the Pops branding on product packaging and point of sale material only. Top of the Pops celebrates its 40th anniversary in January 2004.




BACK TO THE TOP

PRINTABLE VERSION




About the Βι¶ΉΤΌΕΔ | Help | Terms of Use | Privacy & Cookies Policy
Μύ