Βι¶ΉΤΌΕΔ

Explore the Βι¶ΉΤΌΕΔ
This page has been archived and is no longer updated. Find out more about page archiving.

29 October 2014
Press Office
Search the Βι¶ΉΤΌΕΔ and Web
Search Βι¶ΉΤΌΕΔ Press Office

Βι¶ΉΤΌΕΔ Βι¶ΉΤΌΕΔpage

Contact Us


Βι¶ΉΤΌΕΔ Worldwide Press Releases



10.10.02

IATS survey finds Βι¶ΉΤΌΕΔ World is fastest growing news channel in Asia Pacific


The latest International Air Travellers Survey (IATS) Asia-Pacific 2002 confirms that Βι¶ΉΤΌΕΔ World is the fastest growing international news channel in the region. The study measures the viewership of international television channels and readership of international publications among international air travellers.


Since the previous survey in 2000, Βι¶ΉΤΌΕΔ World viewership has grown by 6% to 13%, while other channels have suffered - CNN dropped by 24% from 26.1% to 19.8% (following a 13% drop the previous year), and CNBC are down by 34% from 10.4% to 6.9%.


The channel's strength among key audience targets such as frequent business flyers and long-haul holiday-makers is demonstrated by its ranking of second among frequent business travellers* (23% daily reach), and Βι¶ΉΤΌΕΔ World was also ranked first - ahead of CNN - among Europeans holidaymaking in Asia (daily reach - Βι¶ΉΤΌΕΔ World 21% and CNN 19%).


This IATS survey included Japan for the first time where Βι¶ΉΤΌΕΔ World ranked second out of the eight channels among those interviewed in Osaka airport (5.4% daily reach).


Among visitors travelling to Asia from the rest of the world, the gap between those watching Βι¶ΉΤΌΕΔ World and CNN has narrowed by more than half. Βι¶ΉΤΌΕΔ World now has more viewers each day (13.0%) than CNBC attracts in a month (12.8%).


In terms of audience profile, Βι¶ΉΤΌΕΔ World's monthly viewers are more likely than those of CNN to be frequent flyers (36% fly 6+ trips per year), to be flying first or business class (18.1%) and to be involved in business purchase decisions (50%).


The growth in audience reflects Βι¶ΉΤΌΕΔ World's increasing distribution in households and hotels across the Asia Pacific region as well as its investment in business news and travel-related programming for the region.


"Travel has always been an important part of our viewers' lives and Βι¶ΉΤΌΕΔ World has reflected this in its schedule with award-winning weekend travelogue programmes such as Michael Palin's Hemingway Adventure, Great Railway Journeys and Benedict Allen's Edge of Blue Heaven all forming part of our on-going VOYAGER strand. We have combined this with the weekly travel business programme, Fast Track, for business travellers alongside the popular leisure series Holiday," said Jeremy Nye, Head of Research and Planning, Βι¶ΉΤΌΕΔ World.


Commenting on the research findings, Jonathan Howlett, Director of Airtime Sales, Βι¶ΉΤΌΕΔ World, said, "We are delighted with the latest results. They confirm that among the most elusive business-people and most sought after travellers in Asia-Pacific, Βι¶ΉΤΌΕΔ World is going from strength to strength, at the expense of other news channels."


"Bearing in mind that this survey was conducted before the launch of our programme Fast Track, we expect this upwards trend to continue. People who travel are clearly turning from other international channels to Βι¶ΉΤΌΕΔ World, whether for its travel content or simply in recognition of its core values of impartiality and depth which make it an indispensable source of information to those on the move," he added.


IATS Asia-Pacific 2002 is a syndicated research study conducted by EDR. IATS Asia-Pacific 2002 was carried out in June and July 2002 among a sample of 11,615 travelers aged 18+ departing on scheduled international flights from eight major airports: Bangkok, Hong Kong, Jakarta, Kuala Lumpur, Osaka, Seoul, Singapore and Taipei.





BACK TO THE TOP

PRINTABLE VERSION




About the Βι¶ΉΤΌΕΔ | Help | Terms of Use | Privacy & Cookies Policy
Μύ